diff --git a/.env.development.example b/.env.development.example
index 5c725b5..780e432 100644
--- a/.env.development.example
+++ b/.env.development.example
@@ -92,8 +92,12 @@ UPLOAD_MAX_SIZE_MB=5
 # IMWEB_ADMIN_PAGE_URL        아임웹 연결을 마친 뒤 돌아갈 관리자 화면 주소
 # IMWEB_SYNC_INTERVAL_MINUTES 회원 전체 동기화 주기 (분, 기본 60)
 # IMWEB_PAGE_SIZE             동기화 때 한 번에 받는 회원 수 (기본 100)
+# IMWEB_SITE_URL              (선택) 아임웹 사이트 주소 — 업체 링크의 이동 주소는 이 사이트 안만 허용한다.
+#                             비우면 IMWEB_ADMIN_PAGE_URL 의 origin 을 쓴다 (관리자 화면이 아임웹 사이트 안에 있으므로)
 # ==========================================
 IMWEB_SITE_CODE=S20230730923b9e1418574
 IMWEB_ADMIN_PAGE_URL=http://localhost:5173/imweb-members.html
 IMWEB_SYNC_INTERVAL_MINUTES=60
 IMWEB_PAGE_SIZE=100
+# 로컬 관리자 화면(localhost:5173) 대신 실제 사이트 상품 주소로 링크를 만들어 보려면:
+# IMWEB_SITE_URL=https://www.moneyguider.co.kr
diff --git a/.env.production.example b/.env.production.example
index 934c107..44890e1 100644
--- a/.env.production.example
+++ b/.env.production.example
@@ -96,8 +96,11 @@ UPLOAD_MAX_SIZE_MB=5
 # IMWEB_ADMIN_PAGE_URL        아임웹 연결을 마친 뒤 돌아갈 관리자 화면 주소
 # IMWEB_SYNC_INTERVAL_MINUTES 회원 전체 동기화 주기 (분, 기본 60)
 # IMWEB_PAGE_SIZE             동기화 때 한 번에 받는 회원 수 (기본 100)
+# IMWEB_SITE_URL              (선택) 아임웹 사이트 주소 — 업체 링크의 이동 주소는 이 사이트 안만 허용한다.
+#                             비우면 IMWEB_ADMIN_PAGE_URL 의 origin 을 쓴다 (관리자 화면이 아임웹 사이트 안에 있으므로)
 # ==========================================
 IMWEB_SITE_CODE=S20230730923b9e1418574
 IMWEB_ADMIN_PAGE_URL=https://www.moneyguider.co.kr/admin-members
 IMWEB_SYNC_INTERVAL_MINUTES=60
 IMWEB_PAGE_SIZE=100
+# IMWEB_SITE_URL=https://www.moneyguider.co.kr
diff --git a/backend/src/app.module.ts b/backend/src/app.module.ts
index 7faa9ec..542ce6f 100644
--- a/backend/src/app.module.ts
+++ b/backend/src/app.module.ts
@@ -12,6 +12,7 @@ import { ApplicationsModule } from '@/modules/applications/applications.module';
 import { HealthModule } from '@/modules/health/health.module';
 import { ImwebModule } from '@/modules/imweb/imweb.module';
 import { MembersModule } from '@/modules/members/members.module';
+import { PartnersModule } from '@/modules/partners/partners.module';
 import { UploadModule } from '@/modules/upload/upload.module';
 import { UserModule } from '@/modules/user/user.module';
 import { parsePositiveInt } from '@/shared/utils/env';
@@ -68,6 +69,7 @@ const THROTTLE_DEFAULT_LIMIT = 100; // 구간당 IP별 최대 요청 수
     ImwebModule,
     MembersModule,
     ApplicationsModule,
+    PartnersModule,
   ],
   providers: [
     ShutdownLogger,
diff --git a/backend/src/common/errors/error-codes.ts b/backend/src/common/errors/error-codes.ts
index ba60541..3e4ccef 100644
--- a/backend/src/common/errors/error-codes.ts
+++ b/backend/src/common/errors/error-codes.ts
@@ -98,11 +98,35 @@ const DOMAIN_ERROR_CODES = {
     message:
       '아임웹 연동 설정이 완료되지 않았습니다. 관리자에게 문의해 주세요.',
   },
+  // 연결된 토큰에 필요한 권한(상품·주문 읽기 등)이 없을 때 — 아임웹이 403 으로 거부한다
+  IMWEB_006: {
+    status: HttpStatus.FORBIDDEN,
+    message:
+      '아임웹 권한이 부족합니다. 연동 관리에서 아임웹 연결을 다시 해 주세요.',
+  },
   // 강의 신청 기록 — 신청 완료 화면이 보낸다
   APPLY_001: {
     status: HttpStatus.BAD_REQUEST,
     message: '회원 정보를 확인할 수 없어 신청을 기록하지 못했습니다.',
   },
+  // 업체 링크 — 업체별 신청·구매 추적
+  PARTNER_001: {
+    status: HttpStatus.CONFLICT,
+    message: '이 업체에는 같은 상품의 링크가 이미 있습니다.',
+  },
+  PARTNER_002: {
+    status: HttpStatus.CONFLICT,
+    message:
+      '링크가 발급된 업체는 삭제할 수 없습니다. 실적 기록을 지키기 위해 링크를 중지해 주세요.',
+  },
+  PARTNER_003: {
+    status: HttpStatus.BAD_REQUEST,
+    message: '이동 주소는 우리 아임웹 사이트 안의 주소여야 합니다.',
+  },
+  PARTNER_004: {
+    status: HttpStatus.CONFLICT,
+    message: '같은 이름의 업체가 이미 있습니다.',
+  },
 } as const satisfies Record<string, ErrorCodeDefinition>;
 
 export const ERROR_CODES = {
diff --git a/backend/src/main.ts b/backend/src/main.ts
index 5638ac3..d7304cc 100644
--- a/backend/src/main.ts
+++ b/backend/src/main.ts
@@ -28,8 +28,12 @@ async function bootstrap() {
 
   // 글로벌 prefix — 모든 라우트가 /api/* 로 정규화됨 (Flutter, Web 양쪽 baseURL과 일치)
   app.setGlobalPrefix('api', {
-    // 헬스체크 / 루트 상태 엔드포인트는 prefix 미적용
-    exclude: [{ path: '/', method: RequestMethod.GET }],
+    exclude: [
+      // 헬스체크 / 루트 상태 엔드포인트는 prefix 미적용
+      { path: '/', method: RequestMethod.GET },
+      // 업체 단축 링크는 짧아야 하므로 /api 없이 /r/{코드} (PartnerRedirectController)
+      { path: 'r/:code', method: RequestMethod.GET },
+    ],
   });
 
   // 기본 주소('/') 접속 시 상태 확인용 텍스트 응답 추가
diff --git a/backend/src/migrations/1791210484651-AddPartnerLinks.ts b/backend/src/migrations/1791210484651-AddPartnerLinks.ts
new file mode 100644
index 0000000..7c38626
--- /dev/null
+++ b/backend/src/migrations/1791210484651-AddPartnerLinks.ts
@@ -0,0 +1,147 @@
+import { MigrationInterface, QueryRunner } from 'typeorm';
+
+export class AddPartnerLinks1791210484651 implements MigrationInterface {
+  name = 'AddPartnerLinks1791210484651';
+
+  public async up(queryRunner: QueryRunner): Promise<void> {
+    await queryRunner.query(
+      `CREATE TABLE "partners" ("id" uuid NOT NULL, "name" character varying(100) NOT NULL, "memo" text, "created_at" TIMESTAMP WITH TIME ZONE NOT NULL DEFAULT now(), CONSTRAINT "PK_998645b20820e4ab99aeae03b41" PRIMARY KEY ("id"))`,
+    );
+    await queryRunner.query(
+      `CREATE UNIQUE INDEX "uq_partners_name" ON "partners" ("name") `,
+    );
+    await queryRunner.query(
+      `CREATE INDEX "idx_partners_cursor" ON "partners" ("created_at", "id") `,
+    );
+    await queryRunner.query(
+      `CREATE TABLE "partner_links" ("id" uuid NOT NULL, "code" character varying(16) NOT NULL, "partner_id" uuid NOT NULL, "prod_no" integer NOT NULL, "target_url" text NOT NULL, "is_active" boolean NOT NULL DEFAULT true, "created_at" TIMESTAMP WITH TIME ZONE NOT NULL DEFAULT now(), "updated_at" TIMESTAMP WITH TIME ZONE NOT NULL DEFAULT now(), CONSTRAINT "PK_9b3ad64da16c31b2fe6377fda91" PRIMARY KEY ("id"))`,
+    );
+    await queryRunner.query(
+      `CREATE UNIQUE INDEX "uq_partner_links_code" ON "partner_links" ("code") `,
+    );
+    await queryRunner.query(
+      `CREATE INDEX "IDX_85479a14717acd798f0691d6e2" ON "partner_links" ("prod_no") `,
+    );
+    await queryRunner.query(
+      `CREATE INDEX "idx_partner_links_cursor" ON "partner_links" ("created_at", "id") `,
+    );
+    await queryRunner.query(
+      `CREATE UNIQUE INDEX "uq_partner_links_partner_product" ON "partner_links" ("partner_id", "prod_no") `,
+    );
+    await queryRunner.query(
+      `CREATE TABLE "partner_link_clicks" ("ref" character varying(16) NOT NULL, "link_id" uuid NOT NULL, "clicked_at" TIMESTAMP WITH TIME ZONE NOT NULL, CONSTRAINT "PK_3bae5d966512036470f8e12d37e" PRIMARY KEY ("ref"))`,
+    );
+    await queryRunner.query(
+      `CREATE INDEX "idx_partner_link_clicks_link_time" ON "partner_link_clicks" ("link_id", "clicked_at") `,
+    );
+    await queryRunner.query(
+      `CREATE TABLE "partner_touches" ("id" uuid NOT NULL, "member_code" character varying(40) NOT NULL, "click_ref" character varying(16) NOT NULL, "link_id" uuid NOT NULL, "prod_no" integer NOT NULL, "clicked_at" TIMESTAMP WITH TIME ZONE NOT NULL, "created_at" TIMESTAMP WITH TIME ZONE NOT NULL DEFAULT now(), CONSTRAINT "PK_461c5428d39ff3b7971a607259c" PRIMARY KEY ("id"))`,
+    );
+    await queryRunner.query(
+      `CREATE INDEX "idx_partner_touches_member_product" ON "partner_touches" ("member_code", "prod_no") `,
+    );
+    await queryRunner.query(
+      `CREATE UNIQUE INDEX "uq_partner_touches_member_click" ON "partner_touches" ("member_code", "click_ref") `,
+    );
+    await queryRunner.query(
+      `CREATE TABLE "partner_conversions" ("id" uuid NOT NULL, "type" character varying(20) NOT NULL, "link_id" uuid NOT NULL, "partner_id" uuid NOT NULL, "prod_no" integer NOT NULL, "member_code" character varying(40) NOT NULL, "application_id" uuid, "order_no" character varying(30), "is_valid" boolean NOT NULL DEFAULT true, "touched_at" TIMESTAMP WITH TIME ZONE NOT NULL, "converted_at" TIMESTAMP WITH TIME ZONE NOT NULL, "updated_at" TIMESTAMP WITH TIME ZONE NOT NULL DEFAULT now(), CONSTRAINT "PK_ef640b4a299b8d72fa00dad9986" PRIMARY KEY ("id"))`,
+    );
+    await queryRunner.query(
+      `CREATE INDEX "idx_partner_conversions_cursor" ON "partner_conversions" ("converted_at", "id") `,
+    );
+    await queryRunner.query(
+      `CREATE INDEX "idx_partner_conversions_partner_time" ON "partner_conversions" ("partner_id", "converted_at") `,
+    );
+    await queryRunner.query(
+      `CREATE INDEX "idx_partner_conversions_link_time" ON "partner_conversions" ("link_id", "converted_at") `,
+    );
+    await queryRunner.query(
+      `CREATE UNIQUE INDEX "uq_partner_conversions_order_product" ON "partner_conversions" ("order_no", "prod_no") `,
+    );
+    await queryRunner.query(
+      `CREATE UNIQUE INDEX "uq_partner_conversions_application" ON "partner_conversions" ("application_id") `,
+    );
+    await queryRunner.query(
+      `CREATE TABLE "imweb_products" ("prod_no" integer NOT NULL, "name" character varying(200) NOT NULL, "prod_status" character varying(20), "prod_type" character varying(20), "is_display" boolean NOT NULL DEFAULT true, "image_url" text, "added_at" TIMESTAMP WITH TIME ZONE, "synced_at" TIMESTAMP WITH TIME ZONE NOT NULL, CONSTRAINT "PK_70f2eacbd1c4ced5c69fd981234" PRIMARY KEY ("prod_no"))`,
+    );
+    await queryRunner.query(
+      `CREATE INDEX "IDX_2f0656a249891065be7b1582d1" ON "imweb_products" ("prod_status") `,
+    );
+    await queryRunner.query(
+      `ALTER TABLE "partner_links" ADD CONSTRAINT "FK_0724320077cfbcc1a63a0fc5e4d" FOREIGN KEY ("partner_id") REFERENCES "partners"("id") ON DELETE RESTRICT ON UPDATE NO ACTION`,
+    );
+    await queryRunner.query(
+      `ALTER TABLE "partner_link_clicks" ADD CONSTRAINT "FK_ac73de0b839ed8cee3576b2d0dc" FOREIGN KEY ("link_id") REFERENCES "partner_links"("id") ON DELETE RESTRICT ON UPDATE NO ACTION`,
+    );
+    await queryRunner.query(
+      `ALTER TABLE "partner_touches" ADD CONSTRAINT "FK_b398d1fc61bd5f4f73ce768bcb1" FOREIGN KEY ("click_ref") REFERENCES "partner_link_clicks"("ref") ON DELETE RESTRICT ON UPDATE NO ACTION`,
+    );
+    await queryRunner.query(
+      `ALTER TABLE "partner_touches" ADD CONSTRAINT "FK_1cca550fd006db68c070e80966a" FOREIGN KEY ("link_id") REFERENCES "partner_links"("id") ON DELETE RESTRICT ON UPDATE NO ACTION`,
+    );
+    await queryRunner.query(
+      `ALTER TABLE "partner_conversions" ADD CONSTRAINT "FK_a3cf869f5ecc6078feca0149260" FOREIGN KEY ("link_id") REFERENCES "partner_links"("id") ON DELETE RESTRICT ON UPDATE NO ACTION`,
+    );
+  }
+
+  public async down(queryRunner: QueryRunner): Promise<void> {
+    await queryRunner.query(
+      `ALTER TABLE "partner_conversions" DROP CONSTRAINT "FK_a3cf869f5ecc6078feca0149260"`,
+    );
+    await queryRunner.query(
+      `ALTER TABLE "partner_touches" DROP CONSTRAINT "FK_1cca550fd006db68c070e80966a"`,
+    );
+    await queryRunner.query(
+      `ALTER TABLE "partner_touches" DROP CONSTRAINT "FK_b398d1fc61bd5f4f73ce768bcb1"`,
+    );
+    await queryRunner.query(
+      `ALTER TABLE "partner_link_clicks" DROP CONSTRAINT "FK_ac73de0b839ed8cee3576b2d0dc"`,
+    );
+    await queryRunner.query(
+      `ALTER TABLE "partner_links" DROP CONSTRAINT "FK_0724320077cfbcc1a63a0fc5e4d"`,
+    );
+    await queryRunner.query(
+      `DROP INDEX "public"."IDX_2f0656a249891065be7b1582d1"`,
+    );
+    await queryRunner.query(`DROP TABLE "imweb_products"`);
+    await queryRunner.query(
+      `DROP INDEX "public"."uq_partner_conversions_application"`,
+    );
+    await queryRunner.query(
+      `DROP INDEX "public"."uq_partner_conversions_order_product"`,
+    );
+    await queryRunner.query(
+      `DROP INDEX "public"."idx_partner_conversions_link_time"`,
+    );
+    await queryRunner.query(
+      `DROP INDEX "public"."idx_partner_conversions_partner_time"`,
+    );
+    await queryRunner.query(
+      `DROP INDEX "public"."idx_partner_conversions_cursor"`,
+    );
+    await queryRunner.query(`DROP TABLE "partner_conversions"`);
+    await queryRunner.query(
+      `DROP INDEX "public"."uq_partner_touches_member_click"`,
+    );
+    await queryRunner.query(
+      `DROP INDEX "public"."idx_partner_touches_member_product"`,
+    );
+    await queryRunner.query(`DROP TABLE "partner_touches"`);
+    await queryRunner.query(
+      `DROP INDEX "public"."idx_partner_link_clicks_link_time"`,
+    );
+    await queryRunner.query(`DROP TABLE "partner_link_clicks"`);
+    await queryRunner.query(
+      `DROP INDEX "public"."uq_partner_links_partner_product"`,
+    );
+    await queryRunner.query(`DROP INDEX "public"."idx_partner_links_cursor"`);
+    await queryRunner.query(
+      `DROP INDEX "public"."IDX_85479a14717acd798f0691d6e2"`,
+    );
+    await queryRunner.query(`DROP INDEX "public"."uq_partner_links_code"`);
+    await queryRunner.query(`DROP TABLE "partner_links"`);
+    await queryRunner.query(`DROP INDEX "public"."idx_partners_cursor"`);
+    await queryRunner.query(`DROP INDEX "public"."uq_partners_name"`);
+    await queryRunner.query(`DROP TABLE "partners"`);
+  }
+}
diff --git a/backend/src/modules/applications/applications.module.ts b/backend/src/modules/applications/applications.module.ts
index d8266c8..4b561a2 100644
--- a/backend/src/modules/applications/applications.module.ts
+++ b/backend/src/modules/applications/applications.module.ts
@@ -5,6 +5,7 @@ import { AdminAuthModule } from '@/modules/admin-auth/admin-auth.module';
 import { ImwebMember } from '@/modules/imweb/entities/imweb-member.entity';
 import { ImwebModule } from '@/modules/imweb/imweb.module';
 import { MembersModule } from '@/modules/members/members.module';
+import { PartnersModule } from '@/modules/partners/partners.module';
 import { MemberApplication } from './application.entity';
 import {
   AdminApplicationsController,
@@ -19,6 +20,8 @@ import { ApplicationsService } from './applications.service';
     AdminAuthModule,
     ImwebModule,
     MembersModule,
+    // 신청을 업체 링크 실적으로 귀속한다
+    PartnersModule,
   ],
   controllers: [ApplicationsController, AdminApplicationsController],
   providers: [ApplicationsService],
diff --git a/backend/src/modules/applications/applications.service.spec.ts b/backend/src/modules/applications/applications.service.spec.ts
index 8bd07ea..0745856 100644
--- a/backend/src/modules/applications/applications.service.spec.ts
+++ b/backend/src/modules/applications/applications.service.spec.ts
@@ -4,6 +4,7 @@ import { ImwebMember } from '@/modules/imweb/entities/imweb-member.entity';
 import type { ImwebConfig } from '@/modules/imweb/imweb.config';
 import type { ImwebMemberLookupService } from '@/modules/imweb/imweb-member-lookup.service';
 import type { MembersService } from '@/modules/members/members.service';
+import type { PartnerAttributionService } from '@/modules/partners/partner-attribution.service';
 import { MemberApplication } from './application.entity';
 import { ApplicationsService } from './applications.service';
 
@@ -32,14 +33,26 @@ function setup(member: ImwebMember | null = MEMBER) {
     update: jest.fn(() => Promise.resolve()),
   };
   const lookup = { find: jest.fn(() => Promise.resolve(member)) };
+  const calls: string[] = [];
+  const attribution = {
+    recordTouches: jest.fn(() => {
+      calls.push('recordTouches');
+      return Promise.resolve();
+    }),
+    attributeApplication: jest.fn(() => {
+      calls.push('attributeApplication');
+      return Promise.resolve();
+    }),
+  };
   const service = new ApplicationsService(
     applications as unknown as Repository<MemberApplication>,
     {} as Repository<ImwebMember>,
     lookup as unknown as ImwebMemberLookupService,
     {} as MembersService,
     { trackingHost: 'utm.moneyguider.co.kr' } as ImwebConfig,
+    attribution as unknown as PartnerAttributionService,
   );
-  return { service, store, applications, lookup };
+  return { service, store, applications, lookup, attribution, calls };
 }
 
 describe('ApplicationsService.create', () => {
@@ -131,3 +144,61 @@ describe('ApplicationsService.create', () => {
     expect(result).toEqual({ id: 'winner-id', isNew: false });
   });
 });
+
+describe('ApplicationsService.create — 업체 링크 실적', () => {
+  it('클릭 연결을 먼저 남긴 뒤 신청을 귀속한다', async () => {
+    const { service, attribution, calls } = setup();
+
+    const result = await service.create({
+      memberUid: 'user@test.dev',
+      productIdx: '52',
+      partnerRefs: ['AbCd1234EfGh5678'],
+    });
+
+    expect(attribution.recordTouches).toHaveBeenCalledWith(MEMBER.memberCode, [
+      'AbCd1234EfGh5678',
+    ]);
+    expect(attribution.attributeApplication).toHaveBeenCalledWith(
+      expect.objectContaining({
+        id: result.id,
+        memberCode: MEMBER.memberCode,
+        productIdx: '52',
+      }),
+    );
+    expect(calls).toEqual(['recordTouches', 'attributeApplication']);
+  });
+
+  it('이미 있는 신청도 귀속을 다시 시도한다 (연결 기록이 늦게 온 경우)', async () => {
+    const { service, attribution } = setup();
+    await service.create({ memberUid: 'user@test.dev', productIdx: '52' });
+
+    await service.create({ memberUid: 'user@test.dev', productIdx: '52' });
+
+    expect(attribution.attributeApplication).toHaveBeenCalledTimes(2);
+  });
+
+  it('업체 실적 처리가 실패해도 신청 기록은 성공한다', async () => {
+    const { service, store, attribution } = setup();
+    attribution.recordTouches.mockRejectedValueOnce(new Error('db down'));
+    attribution.attributeApplication.mockRejectedValueOnce(
+      new Error('db down'),
+    );
+
+    const result = await service.create({
+      memberUid: 'user@test.dev',
+      productIdx: '52',
+      partnerRefs: ['AbCd1234EfGh5678'],
+    });
+
+    expect(result.isNew).toBe(true);
+    expect(store).toHaveLength(1);
+  });
+
+  it('클릭 ID 가 없으면 연결 기록을 부르지 않는다', async () => {
+    const { service, attribution } = setup();
+
+    await service.create({ memberUid: 'user@test.dev', productIdx: '52' });
+
+    expect(attribution.recordTouches).not.toHaveBeenCalled();
+  });
+});
diff --git a/backend/src/modules/applications/applications.service.ts b/backend/src/modules/applications/applications.service.ts
index ff435a6..ed6be69 100644
--- a/backend/src/modules/applications/applications.service.ts
+++ b/backend/src/modules/applications/applications.service.ts
@@ -13,6 +13,7 @@ import { ImwebConfig } from '@/modules/imweb/imweb.config';
 import { ImwebMemberLookupService } from '@/modules/imweb/imweb-member-lookup.service';
 import { MemberResponseDto } from '@/modules/members/dto/member-response.dto';
 import { MembersService } from '@/modules/members/members.service';
+import { PartnerAttributionService } from '@/modules/partners/partner-attribution.service';
 import { parseInflow } from '@/shared/utils/inflow';
 import { decodeTimeCursor, encodeTimeCursor } from '@/shared/utils/time-cursor';
 import { MemberApplication } from './application.entity';
@@ -62,6 +63,7 @@ export class ApplicationsService {
     private readonly lookup: ImwebMemberLookupService,
     private readonly membersService: MembersService,
     private readonly config: ImwebConfig,
+    private readonly attribution: PartnerAttributionService,
   ) {}
 
   /** 신청 기록 — 같은 회원·상품이면 기존 기록을 돌려준다 (몇 번을 불러도 한 건) */
@@ -74,8 +76,15 @@ export class ApplicationsService {
       });
     }
 
+    // 업체 링크 클릭 연결을 먼저 남겨야 바로 아래 귀속에서 찾을 수 있다
+    await this.recordPartnerRefs(member.memberCode, dto.partnerRefs);
+
     const existing = await this.findExisting(member.memberCode, dto.productIdx);
-    if (existing) return { id: existing.id, isNew: false };
+    if (existing) {
+      // 연결 기록이 신청보다 늦게 들어온 경우를 위해 다시 시도한다 (이미 귀속됐으면 그대로)
+      await this.attributeToPartner(existing);
+      return { id: existing.id, isNew: false };
+    }
 
     const now = new Date();
     const inflow = parseInflow(
@@ -111,9 +120,33 @@ export class ApplicationsService {
     this.logger.log(
       `강의 신청 기록: member=${member.memberCode} product=${dto.productIdx}`,
     );
+    await this.attributeToPartner(row);
     return { id: row.id, isNew: true };
   }
 
+  /** 업체 링크 실적은 부가 기능이다 — 실패해도 신청 기록은 그대로 성공시킨다 */
+  private async recordPartnerRefs(
+    memberCode: string,
+    refs: string[] | undefined,
+  ): Promise<void> {
+    if (!refs || refs.length === 0) return;
+    try {
+      await this.attribution.recordTouches(memberCode, refs);
+    } catch (error) {
+      this.logger.warn(`업체 링크 연결 기록 실패: ${String(error)}`);
+    }
+  }
+
+  private async attributeToPartner(row: MemberApplication): Promise<void> {
+    try {
+      await this.attribution.attributeApplication(row);
+    } catch (error) {
+      this.logger.warn(
+        `업체 실적(신청) 귀속 실패: application=${row.id} ${String(error)}`,
+      );
+    }
+  }
+
   /** 오픈카톡 버튼 클릭 — 처음 누른 시각만 남긴다. 없는 ID 도 조용히 넘어간다 */
   async markKakaoClicked(id: string): Promise<void> {
     await this.applications.update(
diff --git a/backend/src/modules/applications/dto/create-application.dto.ts b/backend/src/modules/applications/dto/create-application.dto.ts
index ab7e869..b928cc3 100644
--- a/backend/src/modules/applications/dto/create-application.dto.ts
+++ b/backend/src/modules/applications/dto/create-application.dto.ts
@@ -1,5 +1,7 @@
 import { ApiProperty, ApiPropertyOptional } from '@nestjs/swagger';
 import {
+  ArrayMaxSize,
+  IsArray,
   IsNotEmpty,
   IsOptional,
   IsString,
@@ -7,6 +9,9 @@ import {
   MaxLength,
 } from 'class-validator';
 
+import { PARTNER_REFS_MAX } from '@/modules/partners/dto/partner-touch.dto';
+import { CLICK_REF_PATTERN } from '@/shared/utils/partner-link';
+
 const MEMBER_ID_MAX_LENGTH = 255;
 const PRODUCT_NAME_MAX_LENGTH = 200;
 /** header-top.html 이 만드는 값은 200자 남짓 — 넉넉히 두되 무한정 받지 않는다 */
@@ -46,6 +51,22 @@ export class CreateApplicationDto {
   @IsString()
   @MaxLength(INFLOW_RAW_MAX_LENGTH)
   inflow?: string;
+
+  @ApiPropertyOptional({
+    description:
+      '브라우저가 보관한 업체 링크 클릭 ID 목록 (imweb/partner-ref.html 의 MG_PARTNER.refs())',
+    example: ['AbCd1234EfGh5678'],
+    type: [String],
+  })
+  @IsOptional()
+  @IsArray()
+  @ArrayMaxSize(PARTNER_REFS_MAX)
+  @IsString({ each: true })
+  @Matches(CLICK_REF_PATTERN, {
+    each: true,
+    message: '클릭 정보 형식이 올바르지 않습니다.',
+  })
+  partnerRefs?: string[];
 }
 
 /** 신청 기록 결과 — 회원 정보는 돌려주지 않는다 */
diff --git a/backend/src/modules/imweb/dto/product.dto.ts b/backend/src/modules/imweb/dto/product.dto.ts
new file mode 100644
index 0000000..a5d5c8f
--- /dev/null
+++ b/backend/src/modules/imweb/dto/product.dto.ts
@@ -0,0 +1,92 @@
+import { ApiProperty, ApiPropertyOptional } from '@nestjs/swagger';
+import { IsIn, IsOptional, IsString, MaxLength } from 'class-validator';
+
+import { CursorPaginationQueryDto } from '@/common/dto/pagination.dto';
+import { ImwebProduct } from '../entities/imweb-product.entity';
+
+const SEARCH_MAX_LENGTH = 100;
+/** 아임웹 상품 상태 코드 */
+export const PRODUCT_STATUSES = ['sale', 'soldout', 'nosale'] as const;
+
+/** 관리자 상품 목록 조회 */
+export class ProductListQueryDto extends CursorPaginationQueryDto {
+  @ApiPropertyOptional({
+    description: '검색어 — 상품명 부분 일치, 숫자면 상품번호도',
+    example: '무료',
+  })
+  @IsOptional()
+  @IsString()
+  @MaxLength(SEARCH_MAX_LENGTH, { message: '검색어가 너무 깁니다.' })
+  q?: string;
+
+  @ApiPropertyOptional({
+    description: '상품 상태 — sale(판매중) · soldout(품절) · nosale(숨김)',
+    enum: PRODUCT_STATUSES,
+  })
+  @IsOptional()
+  @IsIn(PRODUCT_STATUSES, { message: '상품 상태 값이 올바르지 않습니다.' })
+  status?: (typeof PRODUCT_STATUSES)[number];
+}
+
+/** 아임웹 상품 한 개 */
+export class ProductResponseDto {
+  @ApiProperty({ description: '상품번호 (상품 페이지 ?idx= 값)', example: 52 })
+  prodNo!: number;
+
+  @ApiProperty({
+    description: '상품명',
+    example: '[무료한정] 하루 2시간 월1000 버는 AI 효자 상품 찾기',
+  })
+  name!: string;
+
+  @ApiProperty({
+    description: '상품 상태 — sale(판매중) · soldout(품절) · nosale(숨김)',
+    nullable: true,
+    example: 'sale',
+  })
+  prodStatus!: string | null;
+
+  @ApiProperty({
+    description:
+      '상품 종류 — normal(일반) · digital(디지털) · subscribe(이용권)',
+    nullable: true,
+    example: 'subscribe',
+  })
+  prodType!: string | null;
+
+  @ApiProperty({ description: '사이트에 전시 중인가', example: true })
+  isDisplay!: boolean;
+
+  @ApiProperty({ description: '대표 이미지 주소', nullable: true })
+  imageUrl!: string | null;
+
+  @ApiProperty({
+    description: '마지막 동기화 시각',
+    example: '2026-10-05T05:00:00.000Z',
+  })
+  syncedAt!: string;
+
+  static from(this: void, product: ImwebProduct): ProductResponseDto {
+    return {
+      prodNo: product.prodNo,
+      name: product.name,
+      prodStatus: product.prodStatus,
+      prodType: product.prodType,
+      isDisplay: product.isDisplay,
+      imageUrl: product.imageUrl,
+      syncedAt: product.syncedAt.toISOString(),
+    };
+  }
+}
+
+/** 상품 동기화 결과 */
+export class ProductSyncResultDto {
+  @ApiProperty({ description: '받아온 상품 수', example: 24 })
+  fetchedCount!: number;
+
+  @ApiProperty({
+    description: '동기화 시각',
+    example: '2026-10-05T05:00:00.000Z',
+  })
+  syncedAt!: string;
+}
diff --git a/backend/src/modules/imweb/entities/imweb-product.entity.ts b/backend/src/modules/imweb/entities/imweb-product.entity.ts
new file mode 100644
index 0000000..781b09f
--- /dev/null
+++ b/backend/src/modules/imweb/entities/imweb-product.entity.ts
@@ -0,0 +1,41 @@
+import { Column, Entity, Index, PrimaryColumn } from 'typeorm';
+
+/**
+ * 아임웹 상품 사본 — 업체 링크를 만들 상품을 고르고 상품명을 보여주려고 동기화해 둔다.
+ *
+ * 원본은 아임웹이다. 동기화 때마다 덮어쓰고, 아임웹에서 지운 상품은 삭제한다.
+ * (업체 링크는 상품번호만 들고 있으므로 상품이 지워져도 링크·실적은 남는다)
+ */
+@Entity({ name: 'imweb_products' })
+export class ImwebProduct {
+  /** 아임웹 상품번호 — 상품 페이지 주소의 ?idx= 값 */
+  @PrimaryColumn({ name: 'prod_no', type: 'int' })
+  prodNo!: number;
+
+  @Column({ name: 'name', type: 'varchar', length: 200 })
+  name!: string;
+
+  /** sale(판매중) · soldout(품절) · nosale(숨김) */
+  @Index()
+  @Column({ name: 'prod_status', type: 'varchar', length: 20, nullable: true })
+  prodStatus!: string | null;
+
+  /** normal(일반) · digital(디지털) · subscribe(이용권) */
+  @Column({ name: 'prod_type', type: 'varchar', length: 20, nullable: true })
+  prodType!: string | null;
+
+  /** 사이트에 전시 중인가 */
+  @Column({ name: 'is_display', type: 'boolean', default: true })
+  isDisplay!: boolean;
+
+  /** 대표 이미지 (첫 번째) */
+  @Column({ name: 'image_url', type: 'text', nullable: true })
+  imageUrl!: string | null;
+
+  /** 아임웹 상품 추가 시각 — 목록 정렬 기준 */
+  @Column({ name: 'added_at', type: 'timestamptz', nullable: true })
+  addedAt!: Date | null;
+
+  @Column({ name: 'synced_at', type: 'timestamptz' })
+  syncedAt!: Date;
+}
diff --git a/backend/src/modules/imweb/imweb-auth.service.spec.ts b/backend/src/modules/imweb/imweb-auth.service.spec.ts
index 03fa418..ad52403 100644
--- a/backend/src/modules/imweb/imweb-auth.service.spec.ts
+++ b/backend/src/modules/imweb/imweb-auth.service.spec.ts
@@ -80,7 +80,7 @@ describe('ImwebAuthService', () => {
     expect(url.searchParams.get('clientId')).toBe('client-id');
     expect(url.searchParams.get('siteCode')).toBe('S-site');
     expect(url.searchParams.get('scope')).toBe(
-      'site-info:write member-info:read',
+      'site-info:write member-info:read product:read order:read',
     );
     const state = url.searchParams.get('state');
     expect(state).toBeTruthy();
diff --git a/backend/src/modules/imweb/imweb-auth.service.ts b/backend/src/modules/imweb/imweb-auth.service.ts
index a51ab9a..601688f 100644
--- a/backend/src/modules/imweb/imweb-auth.service.ts
+++ b/backend/src/modules/imweb/imweb-auth.service.ts
@@ -297,6 +297,15 @@ export class ImwebAuthService {
   /** 아임웹 호출 실패를 사용자 응답용 에러 코드로 바꾼다 */
   private toBusinessError(error: unknown): unknown {
     if (error instanceof BusinessException) return error;
+    // 토큰에 그 API 권한이 없다 — 권한을 추가한 뒤 다시 연결하기 전까지 같은 결과다
+    if (error instanceof ImwebHttpError && error.isForbidden()) {
+      this.logger.warn(
+        `[IMWEB_006] ${error.path} 권한 부족 errorCode=${error.errorCode ?? '-'}`,
+      );
+      return new BusinessException('IMWEB_006', {
+        context: { path: error.path, errorCode: error.errorCode },
+      });
+    }
     if (error instanceof ImwebHttpError) {
       // 전역 필터는 5xx 의 context 를 남기지 않으므로 진단 정보는 여기서 남긴다 (토큰·본문 제외)
       this.logger.warn(
diff --git a/backend/src/modules/imweb/imweb-http.client.ts b/backend/src/modules/imweb/imweb-http.client.ts
index 845b6a0..292668a 100644
--- a/backend/src/modules/imweb/imweb-http.client.ts
+++ b/backend/src/modules/imweb/imweb-http.client.ts
@@ -9,6 +9,7 @@ const MAX_RETRIES = 3;
 const RETRY_BASE_DELAY_MS = 1_000;
 const HTTP_BAD_REQUEST = 400;
 const HTTP_UNAUTHORIZED = 401;
+const HTTP_FORBIDDEN = 403;
 const HTTP_TOO_MANY_REQUESTS = 429;
 const HTTP_SERVER_ERROR = 500;
 
@@ -35,6 +36,11 @@ export class ImwebHttpError extends Error {
     return this.status === HTTP_UNAUTHORIZED;
   }
 
+  /** 토큰에 이 API 권한(scope)이 없다 */
+  isForbidden(): boolean {
+    return this.status === HTTP_FORBIDDEN;
+  }
+
   /** 요청 자체가 거부됨 — 다시 시도해도 같은 결과 */
   isClientError(): boolean {
     return this.status >= HTTP_BAD_REQUEST && this.status < HTTP_SERVER_ERROR;
diff --git a/backend/src/modules/imweb/imweb-product.service.ts b/backend/src/modules/imweb/imweb-product.service.ts
new file mode 100644
index 0000000..077b138
--- /dev/null
+++ b/backend/src/modules/imweb/imweb-product.service.ts
@@ -0,0 +1,160 @@
+import { Injectable, Logger } from '@nestjs/common';
+import { InjectRepository } from '@nestjs/typeorm';
+import { In, Not, Repository } from 'typeorm';
+
+import {
+  PaginatedResult,
+  toPaginatedResult,
+} from '@/common/dto/pagination.dto';
+import { BusinessException } from '@/common/errors/business.exception';
+import {
+  ProductListQueryDto,
+  ProductResponseDto,
+  ProductSyncResultDto,
+} from './dto/product.dto';
+import { ImwebProduct } from './entities/imweb-product.entity';
+import { IMWEB_PRODUCTS_PATH } from './imweb.config';
+import { ImwebAuthService } from './imweb-auth.service';
+import { ImwebProductData, ImwebProductPageData } from './imweb.types';
+
+const ALIAS = 'p';
+/** 상품 목록 한 번에 받는 개수 */
+const PRODUCT_PAGE_SIZE = 100;
+/** 응답이 이상해도 무한 루프에 빠지지 않도록 */
+const MAX_PAGES = 1_000;
+/** 엔티티 name 길이와 맞춘다 */
+const PRODUCT_NAME_MAX_LENGTH = 200;
+
+function escapeLike(value: string): string {
+  return value.replace(/[\\%_]/g, (char) => `\\${char}`);
+}
+
+/**
+ * 상품 목록 응답 — 문서(openapi.json)는 data 를 '페이지 객체의 배열'로 적어 두었지만
+ * 다른 목록 API 는 모두 페이지 객체 하나다. 어느 쪽이 와도 읽는다.
+ */
+function readPage(
+  data: ImwebProductPageData | ImwebProductPageData[],
+): ImwebProductPageData | null {
+  const page = Array.isArray(data) ? data[0] : data;
+  return page && Array.isArray(page.list) ? page : null;
+}
+
+function toDate(value: string | null | undefined): Date | null {
+  if (!value) return null;
+  const time = Date.parse(value);
+  return Number.isNaN(time) ? null : new Date(time);
+}
+
+function toRow(product: ImwebProductData, syncedAt: Date): ImwebProduct | null {
+  if (!Number.isInteger(product.prodNo)) return null;
+  return {
+    prodNo: product.prodNo,
+    name:
+      (product.name ?? '').trim().slice(0, PRODUCT_NAME_MAX_LENGTH) ||
+      `상품 ${product.prodNo}`,
+    prodStatus: product.prodStatus ?? null,
+    prodType: product.prodType ?? null,
+    isDisplay: product.isDisplay !== 'N',
+    imageUrl: product.productImages?.find(Boolean) ?? null,
+    addedAt: toDate(product.addTime),
+    syncedAt,
+  };
+}
+
+/** 아임웹 상품 → 우리 DB 동기화와 관리자 조회 */
+@Injectable()
+export class ImwebProductService {
+  private readonly logger = new Logger(ImwebProductService.name);
+
+  constructor(
+    @InjectRepository(ImwebProduct)
+    private readonly products: Repository<ImwebProduct>,
+    private readonly auth: ImwebAuthService,
+  ) {}
+
+  /**
+   * 아임웹 상품 전체를 받아 맞춘다. 아임웹에서 지운 상품은 여기서도 지운다.
+   * 상품 읽기 권한이 없으면 IMWEB_006.
+   */
+  async sync(): Promise<ProductSyncResultDto> {
+    const syncedAt = new Date();
+    const { unitCode } = await this.auth.requireConnection();
+    const rows: ImwebProduct[] = [];
+
+    for (let page = 1; page <= MAX_PAGES; page += 1) {
+      const { data } = await this.auth.authorizedGet<
+        ImwebProductPageData | ImwebProductPageData[]
+      >(IMWEB_PRODUCTS_PATH, { page, limit: PRODUCT_PAGE_SIZE, unitCode });
+      const current = readPage(data);
+      if (!current) {
+        throw new BusinessException('IMWEB_002', {
+          context: { reason: 'unexpected_products_response', page },
+        });
+      }
+      for (const product of current.list) {
+        const row = toRow(product, syncedAt);
+        if (row) rows.push(row);
+      }
+      if (current.list.length === 0 || page >= current.totalPage) break;
+    }
+
+    if (rows.length > 0) {
+      await this.products.upsert(rows, { conflictPaths: ['prodNo'] });
+      // 받은 목록이 비었으면 응답 이상으로 보고 지우지 않는다
+      await this.products.delete({
+        prodNo: Not(In(rows.map((row) => row.prodNo))),
+      });
+    }
+
+    this.logger.log(`상품 동기화 완료: ${rows.length}개`);
+    return { fetchedCount: rows.length, syncedAt: syncedAt.toISOString() };
+  }
+
+  /** 관리자 상품 목록 — 최근 추가된 상품부터 (상품번호 내림차순 커서) */
+  async findMany(
+    query: ProductListQueryDto,
+  ): Promise<PaginatedResult<ProductResponseDto>> {
+    const base = this.products.createQueryBuilder(ALIAS);
+
+    if (query.status) {
+      base.andWhere(`${ALIAS}.prodStatus = :status`, { status: query.status });
+    }
+    if (query.q) {
+      const q = query.q.trim();
+      // 숫자만 입력하면 상품번호로도 찾는다
+      base.andWhere(
+        /^\d+$/.test(q)
+          ? `(${ALIAS}.name ILIKE :like OR ${ALIAS}.prodNo = :prodNo)`
+          : `${ALIAS}.name ILIKE :like`,
+        { like: `%${escapeLike(q)}%`, prodNo: Number(q) },
+      );
+    }
+
+    const total = await base.clone().getCount();
+    const page = base
+      .clone()
+      .orderBy(`${ALIAS}.prodNo`, 'DESC')
+      .take(query.limit + 1);
+
+    if (query.cursor) {
+      const cursor = Number(query.cursor);
+      if (!Number.isInteger(cursor) || cursor <= 0) {
+        throw new BusinessException('VAL_001', {
+          context: { reason: 'invalid_cursor' },
+        });
+      }
+      page.andWhere(`${ALIAS}.prodNo < :cursor`, { cursor });
+    }
+
+    const rows = await page.getMany();
+    const hasNext = rows.length > query.limit;
+    const items = rows.slice(0, query.limit);
+
+    return toPaginatedResult(items.map(ProductResponseDto.from), {
+      hasNext,
+      nextCursor: hasNext ? String(items.at(-1)?.prodNo) : null,
+      total,
+    });
+  }
+}
diff --git a/backend/src/modules/imweb/imweb-products.controller.ts b/backend/src/modules/imweb/imweb-products.controller.ts
new file mode 100644
index 0000000..feaf663
--- /dev/null
+++ b/backend/src/modules/imweb/imweb-products.controller.ts
@@ -0,0 +1,61 @@
+import {
+  Controller,
+  Get,
+  HttpCode,
+  HttpStatus,
+  Post,
+  Query,
+  UseGuards,
+} from '@nestjs/common';
+import { ApiBearerAuth, ApiOperation, ApiTags } from '@nestjs/swagger';
+
+import {
+  ApiErrorResponse,
+  ApiStandardResponse,
+} from '@/common/decorators/api-standard-response.decorator';
+import { PaginatedResult } from '@/common/dto/pagination.dto';
+import { AdminAuthGuard } from '@/common/guards/admin-auth.guard';
+import { ADMIN_BEARER_AUTH } from '@/modules/admin-auth/admin-auth.constants';
+import {
+  ProductListQueryDto,
+  ProductResponseDto,
+  ProductSyncResultDto,
+} from './dto/product.dto';
+import { ImwebProductService } from './imweb-product.service';
+
+/** 관리자 상품 조회 — 업체 링크를 만들 상품을 고른다 */
+@ApiTags('Admin Products')
+@ApiBearerAuth(ADMIN_BEARER_AUTH)
+@UseGuards(AdminAuthGuard)
+@Controller('admin/products')
+export class ImwebProductsController {
+  constructor(private readonly products: ImwebProductService) {}
+
+  @Get()
+  @ApiOperation({ summary: '상품 목록 (상품번호 내림차순, 커서 페이지네이션)' })
+  @ApiStandardResponse(ProductResponseDto, {
+    description: '조회 성공 — data 는 { items, pageInfo }',
+    isArray: true,
+  })
+  @ApiErrorResponse('AUTH_001', '로그인 필요')
+  @ApiErrorResponse('VAL_001', '필터·커서 형식 오류')
+  findMany(
+    @Query() query: ProductListQueryDto,
+  ): Promise<PaginatedResult<ProductResponseDto>> {
+    return this.products.findMany(query);
+  }
+
+  @Post('sync-runs')
+  @HttpCode(HttpStatus.OK)
+  @ApiOperation({
+    summary:
+      '아임웹 상품 불러오기 — 끝날 때까지 기다린다 (상품 수가 적어 빠르다)',
+  })
+  @ApiStandardResponse(ProductSyncResultDto, { description: '동기화 완료' })
+  @ApiErrorResponse('AUTH_001', '로그인 필요')
+  @ApiErrorResponse('IMWEB_001', '아임웹 미연결')
+  @ApiErrorResponse('IMWEB_006', '상품 읽기 권한 없음 — 아임웹 재연결 필요')
+  sync(): Promise<ProductSyncResultDto> {
+    return this.products.sync();
+  }
+}
diff --git a/backend/src/modules/imweb/imweb-sync.service.spec.ts b/backend/src/modules/imweb/imweb-sync.service.spec.ts
index 191592a..e1d26ab 100644
--- a/backend/src/modules/imweb/imweb-sync.service.spec.ts
+++ b/backend/src/modules/imweb/imweb-sync.service.spec.ts
@@ -12,6 +12,7 @@ import {
 } from './entities/imweb-sync-run.entity';
 import { ImwebConfig } from './imweb.config';
 import { ImwebAuthService } from './imweb-auth.service';
+import { ImwebProductService } from './imweb-product.service';
 import { ImwebSyncService } from './imweb-sync.service';
 import { ImwebMemberData, ImwebMemberPageData } from './imweb.types';
 
@@ -97,6 +98,11 @@ function setup(options: { previousSucceededRunId?: number } = {}) {
     ),
   };
   const config = { pageSize: 2, trackingHost: HOST };
+  const products = {
+    sync: jest.fn(() =>
+      Promise.resolve({ fetchedCount: 0, syncedAt: new Date().toISOString() }),
+    ),
+  };
 
   const service = new ImwebSyncService(
     members as unknown as Repository<ImwebMember>,
@@ -106,6 +112,7 @@ function setup(options: { previousSucceededRunId?: number } = {}) {
     auth as unknown as ImwebAuthService,
     config as unknown as ImwebConfig,
     {} as SchedulerRegistry,
+    products as unknown as ImwebProductService,
   );
   const finalRun = () => savedRuns.at(-1);
   return {
@@ -115,6 +122,7 @@ function setup(options: { previousSucceededRunId?: number } = {}) {
     imports,
     groups,
     auth,
+    products,
     memberPages,
     finalRun,
   };
@@ -143,6 +151,21 @@ describe('ImwebSyncService', () => {
     });
   });
 
+  it('상품 동기화가 실패해도(권한 부족 등) 회원 동기화는 성공한다', async () => {
+    const { service, products, memberPages, finalRun } = setup();
+    products.sync.mockRejectedValueOnce(new BusinessException('IMWEB_006'));
+    memberPages.mockResolvedValueOnce({ data: page([member('m1')], 1, 1) });
+
+    await service.start(SyncTrigger.MANUAL);
+    await service.waitForIdle();
+
+    expect(products.sync).toHaveBeenCalledTimes(1);
+    expect(finalRun()).toMatchObject({
+      status: SyncStatus.SUCCEEDED,
+      fetchedCount: 1,
+    });
+  });
+
   it('직전 성공 실행보다 오래 못 본 회원만 지운다 (두 번 연속 미확인)', async () => {
     const { service, members, memberPages, finalRun } = setup({
       previousSucceededRunId: 9,
diff --git a/backend/src/modules/imweb/imweb-sync.service.ts b/backend/src/modules/imweb/imweb-sync.service.ts
index 3f0f981..50abb7f 100644
--- a/backend/src/modules/imweb/imweb-sync.service.ts
+++ b/backend/src/modules/imweb/imweb-sync.service.ts
@@ -23,6 +23,7 @@ import {
   ImwebConfig,
 } from './imweb.config';
 import { ImwebAuthService } from './imweb-auth.service';
+import { ImwebProductService } from './imweb-product.service';
 import { ImwebGroupPageData, ImwebMemberPageData } from './imweb.types';
 import { toMemberRow } from './member-row.mapper';
 
@@ -72,6 +73,7 @@ export class ImwebSyncService
     private readonly auth: ImwebAuthService,
     private readonly config: ImwebConfig,
     private readonly scheduler: SchedulerRegistry,
+    private readonly products: ImwebProductService,
   ) {}
 
   async onApplicationBootstrap(): Promise<void> {
@@ -169,6 +171,7 @@ export class ImwebSyncService
     const startedAt = Date.now();
     try {
       await this.syncGroups();
+      await this.syncProducts();
       const fetched = await this.fetchAll(run);
       run.fetchedCount = fetched;
       run.removedCount = await this.removeDeparted(run, fetched);
@@ -228,6 +231,20 @@ export class ImwebSyncService
     }
   }
 
+  /**
+   * 상품 목록도 같은 주기로 맞춘다. 실패해도 회원 동기화는 계속한다 —
+   * 상품 읽기 권한을 추가한 뒤 아직 다시 연결하지 않은 동안(IMWEB_006)에도 회원은 받아야 한다.
+   */
+  private async syncProducts(): Promise<void> {
+    try {
+      await this.products.sync();
+    } catch (error) {
+      const code =
+        error instanceof BusinessException ? error.code : FALLBACK_ERROR_CODE;
+      this.logger.warn(`[${code}] 상품 동기화 건너뜀 — 회원 동기화는 계속한다`);
+    }
+  }
+
   /** 아임웹 회원 전체를 페이지 단위로 받아 저장한다. 받은 회원 수를 돌려준다. */
   private async fetchAll(run: ImwebSyncRun): Promise<number> {
     const syncedAt = new Date();
diff --git a/backend/src/modules/imweb/imweb.config.ts b/backend/src/modules/imweb/imweb.config.ts
index 41a47a5..6bb5c9e 100644
--- a/backend/src/modules/imweb/imweb.config.ts
+++ b/backend/src/modules/imweb/imweb.config.ts
@@ -18,13 +18,21 @@ export const IMWEB_INTEGRATION_COMPLETE_PATH =
 export const IMWEB_MEMBERS_PATH = '/member-info/members';
 /** 회원 그룹 목록 — 운영진 그룹(/member-info/admin/groups)은 다루지 않는다 */
 export const IMWEB_GROUPS_PATH = '/member-info/groups';
+/** 상품 목록 — 업체 링크를 만들 상품을 고르는 데 쓴다 */
+export const IMWEB_PRODUCTS_PATH = '/products';
+/** 주문 목록 — 업체 링크로 들어온 회원의 구매를 집계한다 */
+export const IMWEB_ORDERS_PATH = '/orders';
 
 /**
  * 요청 권한 — 아임웹 개발자센터 앱 설정의 권한과 일치해야 한다.
- * 회원 정보는 읽기만 받는다. site-info:write 는 아임웹이 인가 때 필수로 요구하고(errorCode 30156)
+ * 앱 설정에 없는 권한을 요청하면 인가가 거부된다(errorCode 30156).
+ * 회원·상품·주문은 읽기만 받는다. site-info:write 는 아임웹이 인가 때 필수로 요구하고
  * 연동완료 처리에만 쓴다. (write 는 읽기를 포함한다)
+ *
+ * ⚠️ 권한을 바꾸면 관리자 화면에서 '아임웹 연결'을 다시 해야 새 권한이 담긴 토큰을 받는다.
  */
-export const IMWEB_SCOPES = 'site-info:write member-info:read';
+export const IMWEB_SCOPES =
+  'site-info:write member-info:read product:read order:read';
 
 /** OAuth callback 경로 (BACKEND_API_URL 뒤에 붙는다) */
 export const IMWEB_CALLBACK_PATH = '/imweb/oauth/callback';
@@ -68,6 +76,21 @@ export class ImwebConfig {
     return this.read('IMWEB_ADMIN_PAGE_URL');
   }
 
+  /**
+   * 아임웹 사이트 주소 (origin) — 업체 링크의 이동 주소는 이 사이트 안만 허용한다.
+   * 관리자 화면이 아임웹 사이트 안에 있으므로 따로 주지 않으면 IMWEB_ADMIN_PAGE_URL 의 origin 을 쓴다.
+   * 설정이 없거나 주소 형식이 아니면 빈 문자열.
+   */
+  get siteUrl(): string {
+    const raw = this.read('IMWEB_SITE_URL') || this.adminPageUrl;
+    if (!raw) return '';
+    try {
+      return new URL(raw).origin;
+    } catch {
+      return '';
+    }
+  }
+
   get trackingHost(): string {
     return this.read('IMWEB_TRACKING_HOST') || DEFAULT_TRACKING_HOST;
   }
diff --git a/backend/src/modules/imweb/imweb.module.ts b/backend/src/modules/imweb/imweb.module.ts
index 652522e..da400cc 100644
--- a/backend/src/modules/imweb/imweb.module.ts
+++ b/backend/src/modules/imweb/imweb.module.ts
@@ -6,6 +6,7 @@ import { ImwebConnection } from './entities/imweb-connection.entity';
 import { ImwebGroup } from './entities/imweb-group.entity';
 import { ImwebMember } from './entities/imweb-member.entity';
 import { ImwebMemberInflowImport } from './entities/imweb-member-inflow-import.entity';
+import { ImwebProduct } from './entities/imweb-product.entity';
 import { ImwebSyncRun } from './entities/imweb-sync-run.entity';
 import { ImwebAdminController } from './imweb-admin.controller';
 import { ImwebAdminService } from './imweb-admin.service';
@@ -14,9 +15,11 @@ import { ImwebConfig } from './imweb.config';
 import { ImwebHttpClient } from './imweb-http.client';
 import { ImwebMemberLookupService } from './imweb-member-lookup.service';
 import { ImwebOAuthController } from './imweb-oauth.controller';
+import { ImwebProductService } from './imweb-product.service';
+import { ImwebProductsController } from './imweb-products.controller';
 import { ImwebSyncService } from './imweb-sync.service';
 
-/** 아임웹 Open API 연동 — OAuth 연결, 토큰 관리, 회원 동기화 */
+/** 아임웹 Open API 연동 — OAuth 연결, 토큰 관리, 회원·상품 동기화 */
 @Module({
   imports: [
     TypeOrmModule.forFeature([
@@ -24,11 +27,16 @@ import { ImwebSyncService } from './imweb-sync.service';
       ImwebGroup,
       ImwebMember,
       ImwebMemberInflowImport,
+      ImwebProduct,
       ImwebSyncRun,
     ]),
     AdminAuthModule,
   ],
-  controllers: [ImwebAdminController, ImwebOAuthController],
+  controllers: [
+    ImwebAdminController,
+    ImwebOAuthController,
+    ImwebProductsController,
+  ],
   providers: [
     ImwebConfig,
     ImwebHttpClient,
@@ -36,7 +44,9 @@ import { ImwebSyncService } from './imweb-sync.service';
     ImwebSyncService,
     ImwebAdminService,
     ImwebMemberLookupService,
+    ImwebProductService,
   ],
-  exports: [ImwebConfig, ImwebMemberLookupService],
+  // 업체 링크 모듈이 주문 조회(ImwebAuthService)와 회원 확인(ImwebMemberLookupService)을 쓴다
+  exports: [ImwebConfig, ImwebAuthService, ImwebMemberLookupService],
 })
 export class ImwebModule {}
diff --git a/backend/src/modules/imweb/imweb.types.ts b/backend/src/modules/imweb/imweb.types.ts
index 097696c..d7769b9 100644
--- a/backend/src/modules/imweb/imweb.types.ts
+++ b/backend/src/modules/imweb/imweb.types.ts
@@ -65,6 +65,65 @@ export interface ImwebMemberPageData {
   list: ImwebMemberData[];
 }
 
+/** GET /products — ReadShopProductResponseDto (쓰는 필드만) */
+export interface ImwebProductData {
+  prodNo: number;
+  name: string;
+  /** sale(판매중) · soldout(품절) · nosale(숨김) */
+  prodStatus?: string | null;
+  /** normal(일반) · digital(디지털) · subscribe(이용권) */
+  prodType?: string | null;
+  /** 유닛별 전시 여부 Y/N */
+  isDisplay?: string | null;
+  productImages?: string[] | null;
+  addTime?: string | null;
+  editTime?: string | null;
+}
+
+/** GET /products — ReadAllShopProductsResponseDto (페이지 방식) */
+export interface ImwebProductPageData {
+  totalCount: number;
+  totalPage: number;
+  currentPage: number;
+  pageSize: number;
+  list: ImwebProductData[];
+}
+
+/** GET /orders — OrderSectionItemDataDto (쓰는 필드만) */
+export interface ImwebOrderSectionItemData {
+  orderSectionItemNo?: string;
+  /** 사은품 여부 Y/N */
+  isPromotion?: string | null;
+  productInfo?: { prodNo?: number | null; prodName?: string | null } | null;
+}
+
+/** GET /orders — OrderDataDto (쓰는 필드만) */
+export interface ImwebOrderData {
+  orderNo: number;
+  isMember?: string | null;
+  memberCode?: string | null;
+  memberUid?: string | null;
+  /** 주문 생성 시각 (UTC) */
+  wtime: string;
+  payments?: {
+    paymentStatus?: string | null;
+    isCancel?: string | null;
+  }[];
+  sections?: {
+    orderSectionStatus?: string | null;
+    sectionItems?: ImwebOrderSectionItemData[];
+  }[];
+}
+
+/** GET /orders — ReadAllOrderResponseDto (페이지 방식) */
+export interface ImwebOrderPageData {
+  totalCount: number;
+  totalPage: number;
+  currentPage: number;
+  pageSize: number;
+  list: ImwebOrderData[];
+}
+
 /**
  * 아임웹 에러 응답 — 문서의 Error List (statusCode / errorCode / message).
  * 본문 구조는 문서에 정의돼 있지 않아 모든 필드를 선택으로 둔다.
diff --git a/backend/src/modules/partners/dto/partner-conversion.dto.ts b/backend/src/modules/partners/dto/partner-conversion.dto.ts
new file mode 100644
index 0000000..a9a8b74
--- /dev/null
+++ b/backend/src/modules/partners/dto/partner-conversion.dto.ts
@@ -0,0 +1,98 @@
+import { ApiProperty, ApiPropertyOptional } from '@nestjs/swagger';
+import { IsEnum, IsOptional } from 'class-validator';
+
+import { CursorPaginationQueryDto } from '@/common/dto/pagination.dto';
+import { MemberResponseDto } from '@/modules/members/dto/member-response.dto';
+import { ConversionType } from '../entities/partner-conversion.entity';
+
+/** 링크 실적 상세 조회 */
+export class ConversionListQueryDto extends CursorPaginationQueryDto {
+  @ApiPropertyOptional({
+    description: '실적 종류 — application(신청) · purchase(구매)',
+    enum: ConversionType,
+  })
+  @IsOptional()
+  @IsEnum(ConversionType, { message: '실적 종류 값이 올바르지 않습니다.' })
+  type?: ConversionType;
+}
+
+/** 실적 한 건 — 어느 회원이 언제 신청·구매했는가 */
+export class ConversionResponseDto {
+  @ApiProperty({ description: '실적 ID' })
+  id!: string;
+
+  @ApiProperty({
+    description: '실적 종류',
+    enum: ConversionType,
+    example: ConversionType.APPLICATION,
+  })
+  type!: ConversionType;
+
+  @ApiProperty({
+    description: '신청·주문 시각',
+    example: '2026-10-05T05:00:00.000Z',
+  })
+  convertedAt!: string;
+
+  @ApiProperty({
+    description: '귀속한 링크 클릭 시각',
+    example: '2026-10-04T12:00:00.000Z',
+  })
+  touchedAt!: string;
+
+  @ApiProperty({
+    description: '아임웹 주문번호 (신청이면 null)',
+    nullable: true,
+    example: '202610050001234',
+  })
+  orderNo!: string | null;
+
+  @ApiProperty({
+    description: '집계에 들어가는가 — 구매가 환불·취소되면 false',
+    example: true,
+  })
+  isValid!: boolean;
+
+  @ApiProperty({ description: '아임웹 회원 코드' })
+  memberCode!: string;
+
+  @ApiProperty({
+    description: '회원 정보 (동기화된 회원 기준) — 탈퇴 등으로 없으면 null',
+    type: MemberResponseDto,
+    nullable: true,
+  })
+  member!: MemberResponseDto | null;
+}
+
+/** 주문 실적 새로고침 상태 (서버 메모리 기준 — 재시작하면 비워진다) */
+export class OrderSyncStatusDto {
+  @ApiProperty({ description: '진행 중인가', example: false })
+  isRunning!: boolean;
+
+  @ApiProperty({
+    description: '마지막 시작 시각',
+    nullable: true,
+    example: '2026-10-05T05:00:00.000Z',
+  })
+  lastStartedAt!: string | null;
+
+  @ApiProperty({
+    description: '마지막 종료 시각',
+    nullable: true,
+    example: '2026-10-05T05:00:20.000Z',
+  })
+  lastFinishedAt!: string | null;
+
+  @ApiProperty({
+    description: '마지막 실패 에러 코드 (성공이면 null)',
+    nullable: true,
+    example: null,
+  })
+  lastErrorCode!: string | null;
+
+  @ApiProperty({ description: '마지막 실행에서 확인한 주문 수', example: 120 })
+  checkedOrderCount!: number;
+
+  @ApiProperty({ description: '마지막 실행에서 새로 잡은 구매 수', example: 2 })
+  createdCount!: number;
+}
diff --git a/backend/src/modules/partners/dto/partner-link.dto.ts b/backend/src/modules/partners/dto/partner-link.dto.ts
new file mode 100644
index 0000000..f6a0c04
--- /dev/null
+++ b/backend/src/modules/partners/dto/partner-link.dto.ts
@@ -0,0 +1,130 @@
+import { ApiProperty, ApiPropertyOptional } from '@nestjs/swagger';
+import { Type } from 'class-transformer';
+import {
+  IsBoolean,
+  IsInt,
+  IsNotEmpty,
+  IsOptional,
+  IsString,
+  IsUUID,
+  MaxLength,
+  Min,
+} from 'class-validator';
+
+import { PartnerPeriodQueryDto, PartnerStatsDto } from './partner.dto';
+
+const TARGET_URL_MAX_LENGTH = 2000;
+
+export class CreatePartnerLinkDto {
+  @ApiProperty({ description: '업체 ID' })
+  @IsUUID('4', { message: '업체를 선택해 주세요.' })
+  partnerId!: string;
+
+  @ApiProperty({ description: '아임웹 상품번호', example: 52 })
+  @Type(() => Number)
+  @IsInt({ message: '상품을 선택해 주세요.' })
+  @Min(1, { message: '상품을 선택해 주세요.' })
+  prodNo!: number;
+
+  @ApiProperty({
+    description: '이동할 상품 페이지 주소 — 아임웹 사이트 안의 주소만',
+    example: 'https://www.moneyguider.co.kr/free-shop/?idx=52',
+  })
+  @IsString()
+  @IsNotEmpty({ message: '이동 주소를 입력해 주세요.' })
+  @MaxLength(TARGET_URL_MAX_LENGTH, { message: '이동 주소가 너무 깁니다.' })
+  targetUrl!: string;
+}
+
+export class UpdatePartnerLinkDto {
+  @ApiPropertyOptional({
+    description: '이동할 상품 페이지 주소',
+    example: 'https://www.moneyguider.co.kr/free-shop/?idx=52',
+  })
+  @IsOptional()
+  @IsString()
+  @IsNotEmpty({ message: '이동 주소를 입력해 주세요.' })
+  @MaxLength(TARGET_URL_MAX_LENGTH, { message: '이동 주소가 너무 깁니다.' })
+  targetUrl?: string;
+
+  @ApiPropertyOptional({
+    description:
+      '사용 여부 — 중지하면 이동은 되지만 클릭·실적을 새로 남기지 않는다',
+    example: false,
+  })
+  @IsOptional()
+  @IsBoolean({ message: '사용 여부 값이 올바르지 않습니다.' })
+  isActive?: boolean;
+}
+
+export class PartnerLinkListQueryDto extends PartnerPeriodQueryDto {
+  @ApiPropertyOptional({ description: '업체 ID' })
+  @IsOptional()
+  @IsUUID('4', { message: '업체 ID 형식이 올바르지 않습니다.' })
+  partnerId?: string;
+
+  @ApiPropertyOptional({ description: '아임웹 상품번호', example: 52 })
+  @IsOptional()
+  @Type(() => Number)
+  @IsInt({ message: '상품번호 형식이 올바르지 않습니다.' })
+  @Min(1, { message: '상품번호 형식이 올바르지 않습니다.' })
+  prodNo?: number;
+}
+
+export class PartnerLinkPartnerDto {
+  @ApiProperty({ description: '업체 ID' })
+  id!: string;
+
+  @ApiProperty({ description: '업체 이름', example: '머니튜브' })
+  name!: string;
+}
+
+export class PartnerLinkProductDto {
+  @ApiProperty({ description: '아임웹 상품번호', example: 52 })
+  prodNo!: number;
+
+  @ApiProperty({
+    description: '상품명 — 아임웹에서 지워진 상품이면 null',
+    nullable: true,
+  })
+  name!: string | null;
+}
+
+/** 업체 링크 한 개 */
+export class PartnerLinkResponseDto {
+  @ApiProperty({ description: '링크 ID' })
+  id!: string;
+
+  @ApiProperty({ description: '단축 링크 코드', example: 'Ab3kX9pQ' })
+  code!: string;
+
+  @ApiProperty({
+    description: '업체에 전달할 단축 링크',
+    example: 'https://moneyguide.wandergo.net/r/Ab3kX9pQ',
+  })
+  shortUrl!: string;
+
+  @ApiProperty({ description: '업체', type: PartnerLinkPartnerDto })
+  partner!: PartnerLinkPartnerDto;
+
+  @ApiProperty({ description: '상품', type: PartnerLinkProductDto })
+  product!: PartnerLinkProductDto;
+
+  @ApiProperty({
+    description: '이동할 상품 페이지 주소',
+    example: 'https://www.moneyguider.co.kr/free-shop/?idx=52',
+  })
+  targetUrl!: string;
+
+  @ApiProperty({ description: '사용 여부', example: true })
+  isActive!: boolean;
+
+  @ApiProperty({ description: '기간 내 실적', type: PartnerStatsDto })
+  stats!: PartnerStatsDto;
+
+  @ApiProperty({
+    description: '발급 시각',
+    example: '2026-10-05T05:00:00.000Z',
+  })
+  createdAt!: string;
+}
diff --git a/backend/src/modules/partners/dto/partner-touch.dto.ts b/backend/src/modules/partners/dto/partner-touch.dto.ts
new file mode 100644
index 0000000..ef73eed
--- /dev/null
+++ b/backend/src/modules/partners/dto/partner-touch.dto.ts
@@ -0,0 +1,41 @@
+import { ApiProperty } from '@nestjs/swagger';
+import {
+  ArrayMaxSize,
+  IsArray,
+  IsNotEmpty,
+  IsString,
+  Matches,
+  MaxLength,
+} from 'class-validator';
+
+import { CLICK_REF_PATTERN } from '@/shared/utils/partner-link';
+
+const MEMBER_ID_MAX_LENGTH = 255;
+/** 한 번에 받는 클릭 ID 수 — 브라우저는 최근 30일 것만 보관한다 */
+export const PARTNER_REFS_MAX = 20;
+
+/** 아임웹 Header Code 스크립트가 보내는 회원 ↔ 링크 클릭 연결 */
+export class CreatePartnerTouchDto {
+  @ApiProperty({
+    description: '아임웹 회원 아이디 또는 회원 코드 (window.MEMBER_UID)',
+    example: 'user@example.com',
+  })
+  @IsString()
+  @IsNotEmpty({ message: '회원 정보가 없습니다.' })
+  @MaxLength(MEMBER_ID_MAX_LENGTH)
+  memberUid!: string;
+
+  @ApiProperty({
+    description: '브라우저가 보관한 업체 링크 클릭 ID (mg_ref) 목록',
+    example: ['AbCd1234EfGh5678'],
+    type: [String],
+  })
+  @IsArray()
+  @ArrayMaxSize(PARTNER_REFS_MAX)
+  @IsString({ each: true })
+  @Matches(CLICK_REF_PATTERN, {
+    each: true,
+    message: '클릭 정보 형식이 올바르지 않습니다.',
+  })
+  refs!: string[];
+}
diff --git a/backend/src/modules/partners/dto/partner.dto.ts b/backend/src/modules/partners/dto/partner.dto.ts
new file mode 100644
index 0000000..158e6be
--- /dev/null
+++ b/backend/src/modules/partners/dto/partner.dto.ts
@@ -0,0 +1,113 @@
+import { ApiProperty, ApiPropertyOptional, PartialType } from '@nestjs/swagger';
+import {
+  IsDateString,
+  IsNotEmpty,
+  IsOptional,
+  IsString,
+  MaxLength,
+} from 'class-validator';
+
+import { CursorPaginationQueryDto } from '@/common/dto/pagination.dto';
+import { Partner } from '../entities/partner.entity';
+
+const PARTNER_NAME_MAX_LENGTH = 100;
+const PARTNER_MEMO_MAX_LENGTH = 1000;
+
+/** 실적 집계 기간 — 목록의 클릭·신청·구매 수를 이 기간으로 센다 (없으면 전체) */
+export class PartnerPeriodQueryDto extends CursorPaginationQueryDto {
+  @ApiPropertyOptional({
+    description: '집계 시작 (이상, ISO 8601)',
+    example: '2026-09-30T15:00:00.000Z',
+  })
+  @IsOptional()
+  @IsDateString({}, { message: '집계 시작일 형식이 올바르지 않습니다.' })
+  from?: string;
+
+  @ApiPropertyOptional({
+    description: '집계 끝 (미만, ISO 8601)',
+    example: '2026-10-31T15:00:00.000Z',
+  })
+  @IsOptional()
+  @IsDateString({}, { message: '집계 종료일 형식이 올바르지 않습니다.' })
+  to?: string;
+}
+
+export class CreatePartnerDto {
+  @ApiProperty({ description: '업체 이름', example: '머니튜브' })
+  @IsString()
+  @IsNotEmpty({ message: '업체 이름을 입력해 주세요.' })
+  @MaxLength(PARTNER_NAME_MAX_LENGTH, { message: '업체 이름이 너무 깁니다.' })
+  name!: string;
+
+  @ApiPropertyOptional({
+    description: '관리자 메모 (담당자·정산 조건 등)',
+    example: '담당 김OO / 신청 1건당 정산',
+  })
+  @IsOptional()
+  @IsString()
+  @MaxLength(PARTNER_MEMO_MAX_LENGTH, { message: '메모가 너무 깁니다.' })
+  memo?: string;
+}
+
+export class UpdatePartnerDto extends PartialType(CreatePartnerDto) {}
+
+/** 업체·링크의 실적 */
+export class PartnerStatsDto {
+  @ApiProperty({ description: '링크 클릭 수 (사람만)', example: 320 })
+  clickCount!: number;
+
+  @ApiProperty({ description: '신청 수', example: 41 })
+  applicationCount!: number;
+
+  @ApiProperty({
+    description: '구매 수 — 결제완료 주문 (환불·취소 제외)',
+    example: 7,
+  })
+  purchaseCount!: number;
+}
+
+/** 업체 한 곳 */
+export class PartnerResponseDto {
+  @ApiProperty({ description: '업체 ID' })
+  id!: string;
+
+  @ApiProperty({ description: '업체 이름', example: '머니튜브' })
+  name!: string;
+
+  @ApiProperty({ description: '관리자 메모', nullable: true })
+  memo!: string | null;
+
+  @ApiProperty({ description: '발급된 링크 수', example: 3 })
+  linkCount!: number;
+
+  @ApiProperty({
+    description: '기간 내 실적 (모든 링크 합계)',
+    type: PartnerStatsDto,
+  })
+  stats!: PartnerStatsDto;
+
+  @ApiProperty({
+    description: '등록 시각',
+    example: '2026-10-05T05:00:00.000Z',
+  })
+  createdAt!: string;
+
+  static from(
+    partner: Partner,
+    linkCount = 0,
+    stats: PartnerStatsDto = {
+      clickCount: 0,
+      applicationCount: 0,
+      purchaseCount: 0,
+    },
+  ): PartnerResponseDto {
+    return {
+      id: partner.id,
+      name: partner.name,
+      memo: partner.memo,
+      linkCount,
+      stats,
+      createdAt: partner.createdAt.toISOString(),
+    };
+  }
+}
diff --git a/backend/src/modules/partners/entities/partner-conversion.entity.ts b/backend/src/modules/partners/entities/partner-conversion.entity.ts
new file mode 100644
index 0000000..8c35e30
--- /dev/null
+++ b/backend/src/modules/partners/entities/partner-conversion.entity.ts
@@ -0,0 +1,84 @@
+import {
+  Column,
+  Entity,
+  Index,
+  JoinColumn,
+  ManyToOne,
+  PrimaryColumn,
+  UpdateDateColumn,
+} from 'typeorm';
+
+import { PartnerLink } from './partner-link.entity';
+
+export enum ConversionType {
+  /** 무료 강의 신청 — 신청 완료 화면이 보낸 신청 기록 */
+  APPLICATION = 'application',
+  /** 결제완료 주문 — 아임웹 주문 동기화가 찾는다 */
+  PURCHASE = 'purchase',
+}
+
+/**
+ * 업체 실적 — 업체 링크로 들어온 회원의 신청·구매 한 건.
+ *
+ * 신청은 신청 기록당 하나, 구매는 주문·상품당 하나다.
+ * 구매가 나중에 전액 환불·취소되면 지우지 않고 isValid=false 로 바꿔 집계에서 뺀다.
+ * 금액은 관리하지 않는다 (건수만 센다).
+ */
+@Entity({ name: 'partner_conversions' })
+@Index('uq_partner_conversions_application', ['applicationId'], {
+  unique: true,
+})
+@Index('uq_partner_conversions_order_product', ['orderNo', 'prodNo'], {
+  unique: true,
+})
+@Index('idx_partner_conversions_link_time', ['linkId', 'convertedAt'])
+@Index('idx_partner_conversions_partner_time', ['partnerId', 'convertedAt'])
+@Index('idx_partner_conversions_cursor', ['convertedAt', 'id'])
+export class PartnerConversion {
+  /** 앱에서 crypto.randomUUID() 로 만든다 */
+  @PrimaryColumn({ name: 'id', type: 'uuid' })
+  id!: string;
+
+  @Column({ name: 'type', type: 'varchar', length: 20 })
+  type!: ConversionType;
+
+  @Column({ name: 'link_id', type: 'uuid' })
+  linkId!: string;
+
+  @ManyToOne(() => PartnerLink, { onDelete: 'RESTRICT' })
+  @JoinColumn({ name: 'link_id' })
+  link?: PartnerLink;
+
+  /** 링크의 업체 — 업체별 집계용으로 함께 둔다 */
+  @Column({ name: 'partner_id', type: 'uuid' })
+  partnerId!: string;
+
+  @Column({ name: 'prod_no', type: 'int' })
+  prodNo!: number;
+
+  @Column({ name: 'member_code', type: 'varchar', length: 40 })
+  memberCode!: string;
+
+  /** 신청 기록 ID (구매면 null) */
+  @Column({ name: 'application_id', type: 'uuid', nullable: true })
+  applicationId!: string | null;
+
+  /** 아임웹 주문번호 (신청이면 null) */
+  @Column({ name: 'order_no', type: 'varchar', length: 30, nullable: true })
+  orderNo!: string | null;
+
+  /** 집계에 넣는가 — 구매가 전액 환불·취소되면 false */
+  @Column({ name: 'is_valid', type: 'boolean', default: true })
+  isValid!: boolean;
+
+  /** 귀속한 클릭의 시각 */
+  @Column({ name: 'touched_at', type: 'timestamptz' })
+  touchedAt!: Date;
+
+  /** 신청 시각 또는 주문 시각 */
+  @Column({ name: 'converted_at', type: 'timestamptz' })
+  convertedAt!: Date;
+
+  @UpdateDateColumn({ name: 'updated_at', type: 'timestamptz' })
+  updatedAt!: Date;
+}
diff --git a/backend/src/modules/partners/entities/partner-link-click.entity.ts b/backend/src/modules/partners/entities/partner-link-click.entity.ts
new file mode 100644
index 0000000..0302164
--- /dev/null
+++ b/backend/src/modules/partners/entities/partner-link-click.entity.ts
@@ -0,0 +1,35 @@
+import {
+  Column,
+  Entity,
+  Index,
+  JoinColumn,
+  ManyToOne,
+  PrimaryColumn,
+} from 'typeorm';
+
+import { PartnerLink } from './partner-link.entity';
+
+/**
+ * 업체 링크 클릭 — 사람이 누른 것만 남긴다 (링크 미리보기·검색봇 제외).
+ *
+ * ref 는 상품 페이지 주소에 mg_ref 로 붙여 보내는 클릭 ID 다.
+ * 회원과 클릭을 이을 때 클릭 시각을 브라우저가 아니라 이 기록에서 가져온다.
+ * IP·브라우저 정보는 남기지 않는다.
+ */
+@Entity({ name: 'partner_link_clicks' })
+@Index('idx_partner_link_clicks_link_time', ['linkId', 'clickedAt'])
+export class PartnerLinkClick {
+  /** 클릭 ID (영숫자 16자) */
+  @PrimaryColumn({ name: 'ref', type: 'varchar', length: 16 })
+  ref!: string;
+
+  @Column({ name: 'link_id', type: 'uuid' })
+  linkId!: string;
+
+  @ManyToOne(() => PartnerLink, { onDelete: 'RESTRICT' })
+  @JoinColumn({ name: 'link_id' })
+  link?: PartnerLink;
+
+  @Column({ name: 'clicked_at', type: 'timestamptz' })
+  clickedAt!: Date;
+}
diff --git a/backend/src/modules/partners/entities/partner-link.entity.ts b/backend/src/modules/partners/entities/partner-link.entity.ts
new file mode 100644
index 0000000..a8d9bbd
--- /dev/null
+++ b/backend/src/modules/partners/entities/partner-link.entity.ts
@@ -0,0 +1,60 @@
+import {
+  Column,
+  CreateDateColumn,
+  Entity,
+  Index,
+  JoinColumn,
+  ManyToOne,
+  PrimaryColumn,
+  UpdateDateColumn,
+} from 'typeorm';
+
+import { Partner } from './partner.entity';
+
+/**
+ * 업체 링크 — 업체·상품 조합당 하나. 업체에는 단축 링크(/r/{code})를 준다.
+ *
+ * 실적 기록을 지키기 위해 지우지 않고 중지(isActive=false)만 한다.
+ * 중지된 링크도 이동은 시켜 주지만 클릭·실적은 새로 남기지 않는다.
+ */
+@Entity({ name: 'partner_links' })
+@Index('uq_partner_links_partner_product', ['partnerId', 'prodNo'], {
+  unique: true,
+})
+@Index('idx_partner_links_cursor', ['createdAt', 'id'])
+export class PartnerLink {
+  /** 앱에서 crypto.randomUUID() 로 만든다 */
+  @PrimaryColumn({ name: 'id', type: 'uuid' })
+  id!: string;
+
+  /** 단축 링크 코드 (영숫자 8자) */
+  @Index('uq_partner_links_code', { unique: true })
+  @Column({ name: 'code', type: 'varchar', length: 16 })
+  code!: string;
+
+  @Column({ name: 'partner_id', type: 'uuid' })
+  partnerId!: string;
+
+  /** 링크가 있는 업체는 지울 수 없다 (DB 에서도 막는다) */
+  @ManyToOne(() => Partner, { onDelete: 'RESTRICT' })
+  @JoinColumn({ name: 'partner_id' })
+  partner?: Partner;
+
+  /** 아임웹 상품번호 — 상품이 아임웹에서 지워져도 링크·실적은 남도록 FK 를 걸지 않는다 */
+  @Index()
+  @Column({ name: 'prod_no', type: 'int' })
+  prodNo!: number;
+
+  /** 이동할 상품 페이지 주소 — 아임웹 사이트 안의 주소만 허용한다 */
+  @Column({ name: 'target_url', type: 'text' })
+  targetUrl!: string;
+
+  @Column({ name: 'is_active', type: 'boolean', default: true })
+  isActive!: boolean;
+
+  @CreateDateColumn({ name: 'created_at', type: 'timestamptz' })
+  createdAt!: Date;
+
+  @UpdateDateColumn({ name: 'updated_at', type: 'timestamptz' })
+  updatedAt!: Date;
+}
diff --git a/backend/src/modules/partners/entities/partner-touch.entity.ts b/backend/src/modules/partners/entities/partner-touch.entity.ts
new file mode 100644
index 0000000..f77b061
--- /dev/null
+++ b/backend/src/modules/partners/entities/partner-touch.entity.ts
@@ -0,0 +1,57 @@
+import {
+  Column,
+  CreateDateColumn,
+  Entity,
+  Index,
+  JoinColumn,
+  ManyToOne,
+  PrimaryColumn,
+} from 'typeorm';
+
+import { PartnerLinkClick } from './partner-link-click.entity';
+import { PartnerLink } from './partner-link.entity';
+
+/**
+ * 회원 ↔ 링크 클릭 연결 — "이 회원이 이 링크를 이때 눌렀다".
+ *
+ * 링크를 누른 브라우저에서 로그인한 회원이 확인되면 기록한다 (Header Code 스크립트·신청 완료 화면).
+ * 신청·구매가 생기면 이 기록에서 마지막 클릭을 찾아 업체 실적으로 잇는다.
+ */
+@Entity({ name: 'partner_touches' })
+@Index('uq_partner_touches_member_click', ['memberCode', 'clickRef'], {
+  unique: true,
+})
+@Index('idx_partner_touches_member_product', ['memberCode', 'prodNo'])
+export class PartnerTouch {
+  /** 앱에서 crypto.randomUUID() 로 만든다 */
+  @PrimaryColumn({ name: 'id', type: 'uuid' })
+  id!: string;
+
+  @Column({ name: 'member_code', type: 'varchar', length: 40 })
+  memberCode!: string;
+
+  @Column({ name: 'click_ref', type: 'varchar', length: 16 })
+  clickRef!: string;
+
+  @ManyToOne(() => PartnerLinkClick, { onDelete: 'RESTRICT' })
+  @JoinColumn({ name: 'click_ref' })
+  click?: PartnerLinkClick;
+
+  @Column({ name: 'link_id', type: 'uuid' })
+  linkId!: string;
+
+  @ManyToOne(() => PartnerLink, { onDelete: 'RESTRICT' })
+  @JoinColumn({ name: 'link_id' })
+  link?: PartnerLink;
+
+  /** 링크의 상품번호 — 신청·구매 상품과 맞춰 보려고 함께 둔다 */
+  @Column({ name: 'prod_no', type: 'int' })
+  prodNo!: number;
+
+  /** 클릭 시각 (클릭 기록의 값) */
+  @Column({ name: 'clicked_at', type: 'timestamptz' })
+  clickedAt!: Date;
+
+  @CreateDateColumn({ name: 'created_at', type: 'timestamptz' })
+  createdAt!: Date;
+}
diff --git a/backend/src/modules/partners/entities/partner.entity.ts b/backend/src/modules/partners/entities/partner.entity.ts
new file mode 100644
index 0000000..27dec80
--- /dev/null
+++ b/backend/src/modules/partners/entities/partner.entity.ts
@@ -0,0 +1,27 @@
+import {
+  Column,
+  CreateDateColumn,
+  Entity,
+  Index,
+  PrimaryColumn,
+} from 'typeorm';
+
+/** 업체 — 상품별 링크를 받아 신청·구매 회원을 데려오는 제휴처 */
+@Entity({ name: 'partners' })
+@Index('idx_partners_cursor', ['createdAt', 'id'])
+export class Partner {
+  /** 앱에서 crypto.randomUUID() 로 만든다 */
+  @PrimaryColumn({ name: 'id', type: 'uuid' })
+  id!: string;
+
+  @Index('uq_partners_name', { unique: true })
+  @Column({ name: 'name', type: 'varchar', length: 100 })
+  name!: string;
+
+  /** 관리자 메모 (담당자·정산 조건 등) */
+  @Column({ name: 'memo', type: 'text', nullable: true })
+  memo!: string | null;
+
+  @CreateDateColumn({ name: 'created_at', type: 'timestamptz' })
+  createdAt!: Date;
+}
diff --git a/backend/src/modules/partners/partner-attribution.service.spec.ts b/backend/src/modules/partners/partner-attribution.service.spec.ts
new file mode 100644
index 0000000..4fd3e36
--- /dev/null
+++ b/backend/src/modules/partners/partner-attribution.service.spec.ts
@@ -0,0 +1,306 @@
+import type { Repository } from 'typeorm';
+
+import type { ImwebMemberLookupService } from '@/modules/imweb/imweb-member-lookup.service';
+import type { ImwebOrderData } from '@/modules/imweb/imweb.types';
+import {
+  ConversionType,
+  PartnerConversion,
+} from './entities/partner-conversion.entity';
+import { PartnerLinkClick } from './entities/partner-link-click.entity';
+import { PartnerLink } from './entities/partner-link.entity';
+import { PartnerTouch } from './entities/partner-touch.entity';
+import { PartnerAttributionService } from './partner-attribution.service';
+
+const MEMBER_CODE = 'm20261005abcdef';
+const LINK_A = { id: 'link-a', partnerId: 'partner-a', prodNo: 52 };
+const LINK_B = { id: 'link-b', partnerId: 'partner-b', prodNo: 52 };
+const DAY = 86_400_000;
+
+/** insert().values().orIgnore().execute() 를 흉내 내 값을 store 에 넣는다 */
+function insertBuilder<T>(store: T[]) {
+  const builder = {
+    insert: () => builder,
+    values: (rows: T | T[]) => {
+      store.push(...(Array.isArray(rows) ? rows : [rows]));
+      return builder;
+    },
+    orIgnore: () => builder,
+    execute: () => Promise.resolve(),
+  };
+  return builder;
+}
+
+function setup(options: { clicks?: Partial<PartnerLinkClick>[] } = {}) {
+  const touchStore: PartnerTouch[] = [];
+  const conversionStore: PartnerConversion[] = [];
+  const linksById = new Map(
+    [LINK_A, LINK_B].map((link) => [link.id, link as PartnerLink]),
+  );
+
+  const clicks = {
+    find: jest.fn(() => Promise.resolve(options.clicks ?? [])),
+  };
+  const touches = {
+    create: jest.fn((row: PartnerTouch) => row),
+    createQueryBuilder: jest.fn(() => insertBuilder(touchStore)),
+    find: jest.fn(({ where }: { where: Partial<PartnerTouch> }) =>
+      Promise.resolve(
+        touchStore.filter(
+          (t) => t.memberCode === where.memberCode && t.prodNo === where.prodNo,
+        ),
+      ),
+    ),
+  };
+  const conversions = {
+    create: jest.fn((row: PartnerConversion) => row),
+    createQueryBuilder: jest.fn(() => insertBuilder(conversionStore)),
+    exists: jest.fn(({ where }: { where: Partial<PartnerConversion> }) =>
+      Promise.resolve(
+        conversionStore.some((c) => c.applicationId === where.applicationId),
+      ),
+    ),
+    findOne: jest.fn(({ where }: { where: Partial<PartnerConversion> }) =>
+      Promise.resolve(
+        conversionStore.find(
+          (c) => c.orderNo === where.orderNo && c.prodNo === where.prodNo,
+        ) ?? null,
+      ),
+    ),
+    update: jest.fn((id: string, patch: Partial<PartnerConversion>) => {
+      const row = conversionStore.find((c) => c.id === id);
+      if (row) Object.assign(row, patch);
+      return Promise.resolve();
+    }),
+  };
+  const links = {
+    findOne: jest.fn(({ where }: { where: { id: string } }) =>
+      Promise.resolve(linksById.get(where.id) ?? null),
+    ),
+  };
+  const lookup = {
+    find: jest.fn(() => Promise.resolve({ memberCode: MEMBER_CODE })),
+  };
+
+  const service = new PartnerAttributionService(
+    clicks as unknown as Repository<PartnerLinkClick>,
+    touches as unknown as Repository<PartnerTouch>,
+    conversions as unknown as Repository<PartnerConversion>,
+    links as unknown as Repository<PartnerLink>,
+    lookup as unknown as ImwebMemberLookupService,
+  );
+
+  /** 회원이 그 링크를 이 시각에 눌렀다고 기록해 둔다 */
+  const touch = (link: typeof LINK_A, clickedAt: Date) =>
+    touchStore.push({
+      id: `touch-${touchStore.length}`,
+      memberCode: MEMBER_CODE,
+      clickRef: `ref${touchStore.length}`.padEnd(16, '0'),
+      linkId: link.id,
+      prodNo: link.prodNo,
+      clickedAt,
+      createdAt: clickedAt,
+    });
+
+  return { service, touchStore, conversionStore, clicks, lookup, touch };
+}
+
+function order(overrides: Partial<ImwebOrderData> = {}): ImwebOrderData {
+  return {
+    orderNo: 202610050001,
+    isMember: 'Y',
+    memberCode: MEMBER_CODE,
+    wtime: new Date().toISOString(),
+    payments: [{ paymentStatus: 'PAYMENT_COMPLETE', isCancel: 'N' }],
+    sections: [
+      {
+        orderSectionStatus: 'PRODUCT_PREPARATION',
+        sectionItems: [{ isPromotion: 'N', productInfo: { prodNo: 52 } }],
+      },
+    ],
+    ...overrides,
+  };
+}
+
+describe('PartnerAttributionService.recordTouches', () => {
+  it('사용 중인 링크의 클릭만 회원과 잇는다 (클릭 시각은 서버 기록)', async () => {
+    const clickedAt = new Date(Date.now() - DAY);
+    const { service, touchStore } = setup({
+      clicks: [
+        {
+          ref: 'AAAAAAAAAAAAAAAA',
+          linkId: LINK_A.id,
+          clickedAt,
+          link: { ...LINK_A, isActive: true } as PartnerLink,
+        },
+        {
+          ref: 'BBBBBBBBBBBBBBBB',
+          linkId: LINK_B.id,
+          clickedAt,
+          link: { ...LINK_B, isActive: false } as PartnerLink,
+        },
+      ],
+    });
+
+    await service.recordTouches(MEMBER_CODE, [
+      'AAAAAAAAAAAAAAAA',
+      'BBBBBBBBBBBBBBBB',
+    ]);
+
+    expect(touchStore).toHaveLength(1);
+    expect(touchStore[0]).toMatchObject({
+      memberCode: MEMBER_CODE,
+      clickRef: 'AAAAAAAAAAAAAAAA',
+      linkId: LINK_A.id,
+      prodNo: 52,
+      clickedAt,
+    });
+  });
+
+  it('형식이 아닌 클릭 ID 만 오면 DB 를 보지 않는다', async () => {
+    const { service, clicks } = setup();
+
+    await service.recordTouches(MEMBER_CODE, ['../../etc', 'short']);
+
+    expect(clicks.find).not.toHaveBeenCalled();
+  });
+});
+
+describe('PartnerAttributionService.touchFromBrowser', () => {
+  it('아임웹에 없는 회원이면 조용히 버린다', async () => {
+    const { service, lookup, clicks } = setup();
+    lookup.find.mockResolvedValueOnce(null as never);
+
+    await service.touchFromBrowser({
+      memberUid: 'nobody@test.dev',
+      refs: ['AAAAAAAAAAAAAAAA'],
+    });
+
+    expect(clicks.find).not.toHaveBeenCalled();
+  });
+
+  it('회원 확인이 실패해도 예외를 밖으로 던지지 않는다 (공개 API)', async () => {
+    const { service, lookup } = setup();
+    lookup.find.mockRejectedValueOnce(new Error('imweb down'));
+
+    await expect(
+      service.touchFromBrowser({
+        memberUid: 'user@test.dev',
+        refs: ['AAAAAAAAAAAAAAAA'],
+      }),
+    ).resolves.toBeUndefined();
+  });
+});
+
+describe('PartnerAttributionService.attributeApplication', () => {
+  const appliedAt = new Date('2026-10-20T00:00:00.000Z');
+  const application = {
+    id: 'app-1',
+    memberCode: MEMBER_CODE,
+    productIdx: '52',
+    appliedAt,
+  };
+
+  it('마지막으로 누른 링크에 신청을 귀속한다', async () => {
+    const { service, conversionStore, touch } = setup();
+    touch(LINK_A, new Date(appliedAt.getTime() - 5 * DAY));
+    touch(LINK_B, new Date(appliedAt.getTime() - 1 * DAY));
+
+    await service.attributeApplication(application);
+
+    expect(conversionStore).toHaveLength(1);
+    expect(conversionStore[0]).toMatchObject({
+      type: ConversionType.APPLICATION,
+      linkId: LINK_B.id,
+      partnerId: LINK_B.partnerId,
+      applicationId: 'app-1',
+      orderNo: null,
+      isValid: true,
+      convertedAt: appliedAt,
+    });
+  });
+
+  it('클릭이 없으면 아무것도 남기지 않는다', async () => {
+    const { service, conversionStore } = setup();
+
+    await service.attributeApplication(application);
+
+    expect(conversionStore).toHaveLength(0);
+  });
+
+  it('이미 귀속된 신청은 다시 남기지 않는다', async () => {
+    const { service, conversionStore, touch } = setup();
+    touch(LINK_A, new Date(appliedAt.getTime() - DAY));
+
+    await service.attributeApplication(application);
+    await service.attributeApplication(application);
+
+    expect(conversionStore).toHaveLength(1);
+  });
+});
+
+describe('PartnerAttributionService.attributeOrder', () => {
+  const linked = new Set([52]);
+
+  it('링크로 들어온 회원의 결제완료 주문을 구매로 잡는다', async () => {
+    const { service, conversionStore, touch } = setup();
+    const wtime = new Date();
+    touch(LINK_A, new Date(wtime.getTime() - 2 * DAY));
+
+    const result = await service.attributeOrder(
+      order({ wtime: wtime.toISOString() }),
+      linked,
+    );
+
+    expect(result).toEqual({ created: 1, updated: 0 });
+    expect(conversionStore[0]).toMatchObject({
+      type: ConversionType.PURCHASE,
+      linkId: LINK_A.id,
+      orderNo: '202610050001',
+      prodNo: 52,
+      applicationId: null,
+      isValid: true,
+    });
+  });
+
+  it('이미 잡힌 구매가 환불되면 지우지 않고 집계에서 뺀다', async () => {
+    const { service, conversionStore, touch } = setup();
+    touch(LINK_A, new Date(Date.now() - DAY));
+    await service.attributeOrder(order(), linked);
+
+    const result = await service.attributeOrder(
+      order({ payments: [{ paymentStatus: 'REFUND_COMPLETE' }] }),
+      linked,
+    );
+
+    expect(result).toEqual({ created: 0, updated: 1 });
+    expect(conversionStore).toHaveLength(1);
+    expect(conversionStore[0].isValid).toBe(false);
+  });
+
+  it('결제 전 주문·비회원 주문·링크 없는 상품은 잡지 않는다', async () => {
+    const { service, conversionStore, touch } = setup();
+    touch(LINK_A, new Date(Date.now() - DAY));
+
+    await service.attributeOrder(
+      order({ payments: [{ paymentStatus: 'PAYMENT_PREPARATION' }] }),
+      linked,
+    );
+    await service.attributeOrder(
+      order({ isMember: 'N', memberCode: null }),
+      linked,
+    );
+    await service.attributeOrder(order(), new Set([60]));
+
+    expect(conversionStore).toHaveLength(0);
+  });
+
+  it('클릭보다 먼저 한 주문은 그 링크의 실적이 아니다', async () => {
+    const { service, conversionStore, touch } = setup();
+    const wtime = new Date(Date.now() - 3 * DAY);
+    touch(LINK_A, new Date(Date.now() - DAY));
+
+    await service.attributeOrder(order({ wtime: wtime.toISOString() }), linked);
+
+    expect(conversionStore).toHaveLength(0);
+  });
+});
diff --git a/backend/src/modules/partners/partner-attribution.service.ts b/backend/src/modules/partners/partner-attribution.service.ts
new file mode 100644
index 0000000..1cff86e
--- /dev/null
+++ b/backend/src/modules/partners/partner-attribution.service.ts
@@ -0,0 +1,277 @@
+import { Injectable, Logger } from '@nestjs/common';
+import { InjectRepository } from '@nestjs/typeorm';
+import { randomUUID } from 'crypto';
+import { In, MoreThanOrEqual, Repository } from 'typeorm';
+
+import { BusinessException } from '@/common/errors/business.exception';
+import { ImwebMemberLookupService } from '@/modules/imweb/imweb-member-lookup.service';
+import { ImwebOrderData } from '@/modules/imweb/imweb.types';
+import {
+  ATTRIBUTION_WINDOW_MS,
+  evaluateOrder,
+  pickLastTouch,
+} from '@/shared/utils/partner-attribution';
+import { CLICK_REF_PATTERN } from '@/shared/utils/partner-link';
+import {
+  CreatePartnerTouchDto,
+  PARTNER_REFS_MAX,
+} from './dto/partner-touch.dto';
+import {
+  ConversionType,
+  PartnerConversion,
+} from './entities/partner-conversion.entity';
+import { PartnerLinkClick } from './entities/partner-link-click.entity';
+import { PartnerLink } from './entities/partner-link.entity';
+import { PartnerTouch } from './entities/partner-touch.entity';
+
+/** 신청 기록 중 귀속에 필요한 값 */
+export interface ApplicationForAttribution {
+  id: string;
+  memberCode: string;
+  productIdx: string;
+  appliedAt: Date;
+}
+
+/** 주문 한 건을 반영한 결과 */
+export interface OrderAttributionResult {
+  created: number;
+  updated: number;
+}
+
+/**
+ * 업체 실적 귀속 — 회원과 링크 클릭을 잇고, 신청·구매를 마지막 클릭 링크에 기록한다.
+ *
+ * 규칙(마지막 클릭·30일)은 shared/utils/partner-attribution.ts 의 순수 함수가 정한다.
+ * 회원 ↔ 클릭 연결은 공개 페이지에서 오므로 실제 아임웹 회원인지, 실제로 있는 클릭인지만 확인한다.
+ */
+@Injectable()
+export class PartnerAttributionService {
+  private readonly logger = new Logger(PartnerAttributionService.name);
+
+  constructor(
+    @InjectRepository(PartnerLinkClick)
+    private readonly clicks: Repository<PartnerLinkClick>,
+    @InjectRepository(PartnerTouch)
+    private readonly touches: Repository<PartnerTouch>,
+    @InjectRepository(PartnerConversion)
+    private readonly conversions: Repository<PartnerConversion>,
+    @InjectRepository(PartnerLink)
+    private readonly links: Repository<PartnerLink>,
+    private readonly lookup: ImwebMemberLookupService,
+  ) {}
+
+  /**
+   * Header Code 스크립트가 보낸 회원 ↔ 클릭 연결.
+   * 공개 API 라 실패 사유를 밖에 알리지 않는다 — 없는 회원·잘못된 클릭은 조용히 버린다.
+   */
+  async touchFromBrowser(dto: CreatePartnerTouchDto): Promise<void> {
+    if (dto.refs.length === 0) return;
+    try {
+      const member = await this.lookup.find(dto.memberUid);
+      if (!member) return;
+      await this.recordTouches(member.memberCode, dto.refs);
+    } catch (error) {
+      // 아임웹 미연결·일시 장애 등 — 다음 페이지 방문 때 다시 보낸다
+      const code = error instanceof BusinessException ? error.code : 'SYS_001';
+      this.logger.warn(`[${code}] 업체 링크 연결 기록 실패`);
+    }
+  }
+
+  /**
+   * 회원과 클릭을 잇는다. 30일이 지난 클릭과 중지된 링크의 클릭은 버린다.
+   * 같은 회원·클릭은 한 번만 남는다 (여러 번 보내도 안전).
+   */
+  async recordTouches(
+    memberCode: string,
+    refs: readonly string[],
+  ): Promise<void> {
+    const valid = [...new Set(refs)]
+      .filter((ref) => CLICK_REF_PATTERN.test(ref))
+      .slice(0, PARTNER_REFS_MAX);
+    if (valid.length === 0) return;
+
+    const since = new Date(Date.now() - ATTRIBUTION_WINDOW_MS);
+    const found = await this.clicks.find({
+      where: { ref: In(valid), clickedAt: MoreThanOrEqual(since) },
+      relations: { link: true },
+    });
+    const rows: PartnerTouch[] = [];
+    for (const click of found) {
+      if (!click.link?.isActive) continue;
+      rows.push(
+        this.touches.create({
+          id: randomUUID(),
+          memberCode,
+          clickRef: click.ref,
+          linkId: click.linkId,
+          prodNo: click.link.prodNo,
+          clickedAt: click.clickedAt,
+        }),
+      );
+    }
+    if (rows.length === 0) return;
+
+    await this.touches
+      .createQueryBuilder()
+      .insert()
+      .values(rows)
+      .orIgnore() // (회원, 클릭) 유일 — 이미 있으면 그대로 둔다
+      .execute();
+  }
+
+  /**
+   * 신청을 마지막 클릭 링크에 귀속한다. 귀속할 클릭이 없으면 아무것도 남기지 않는다.
+   * 이미 귀속된 신청이면 그대로 둔다 (여러 번 불러도 안전).
+   */
+  async attributeApplication(
+    application: ApplicationForAttribution,
+  ): Promise<void> {
+    const prodNo = Number(application.productIdx);
+    if (!Number.isInteger(prodNo)) return;
+
+    const exists = await this.conversions.exists({
+      where: { applicationId: application.id },
+    });
+    if (exists) return;
+
+    const touch = await this.findLastTouch(
+      application.memberCode,
+      prodNo,
+      application.appliedAt,
+    );
+    if (!touch) return;
+
+    await this.insertConversion({
+      type: ConversionType.APPLICATION,
+      touch,
+      memberCode: application.memberCode,
+      prodNo,
+      applicationId: application.id,
+      orderNo: null,
+      convertedAt: application.appliedAt,
+    });
+    this.logger.log(
+      `업체 실적(신청): link=${touch.linkId} member=${application.memberCode} product=${prodNo}`,
+    );
+  }
+
+  /**
+   * 아임웹 주문 한 건을 반영한다.
+   * - 이미 잡힌 구매는 환불·취소 여부만 갱신한다.
+   * - 새로 결제완료된 상품은 마지막 클릭 링크가 있으면 구매로 잡는다.
+   *
+   * @param linkedProdNos 업체 링크가 있는 상품번호 — 그 밖의 상품은 볼 필요가 없다
+   */
+  async attributeOrder(
+    order: ImwebOrderData,
+    linkedProdNos: ReadonlySet<number>,
+  ): Promise<OrderAttributionResult> {
+    const result: OrderAttributionResult = { created: 0, updated: 0 };
+    const orderNo = String(order.orderNo);
+    const orderedAt = new Date(order.wtime);
+    if (Number.isNaN(orderedAt.getTime())) return result;
+
+    const { products } = evaluateOrder(order);
+    for (const [prodNo, counts] of products) {
+      if (!linkedProdNos.has(prodNo)) continue;
+
+      const existing = await this.conversions.findOne({
+        where: { orderNo, prodNo },
+      });
+      if (existing) {
+        if (existing.isValid !== counts) {
+          await this.conversions.update(existing.id, { isValid: counts });
+          result.updated += 1;
+        }
+        continue;
+      }
+
+      // 결제 전이면 다음 동기화에서 다시 본다. 비회원 주문은 회원과 이을 수 없다.
+      if (!counts || order.isMember !== 'Y' || !order.memberCode) continue;
+
+      const touch = await this.findLastTouch(
+        order.memberCode,
+        prodNo,
+        orderedAt,
+      );
+      if (!touch) continue;
+
+      await this.insertConversion({
+        type: ConversionType.PURCHASE,
+        touch,
+        memberCode: order.memberCode,
+        prodNo,
+        applicationId: null,
+        orderNo,
+        convertedAt: orderedAt,
+      });
+      result.created += 1;
+      this.logger.log(
+        `업체 실적(구매): link=${touch.linkId} member=${order.memberCode} order=${orderNo} product=${prodNo}`,
+      );
+    }
+    return result;
+  }
+
+  /** 업체 링크가 있는 상품번호 — 주문 동기화가 볼 상품을 좁힌다 */
+  async linkedProdNos(): Promise<Set<number>> {
+    const rows = await this.links
+      .createQueryBuilder('l')
+      .select('DISTINCT l.prod_no', 'prodNo')
+      .getRawMany<{ prodNo: number }>();
+    return new Set(rows.map((row) => Number(row.prodNo)));
+  }
+
+  private async findLastTouch(
+    memberCode: string,
+    prodNo: number,
+    convertedAt: Date,
+  ): Promise<PartnerTouch | null> {
+    const candidates = await this.touches.find({
+      where: {
+        memberCode,
+        prodNo,
+        clickedAt: MoreThanOrEqual(
+          new Date(convertedAt.getTime() - ATTRIBUTION_WINDOW_MS),
+        ),
+      },
+    });
+    return pickLastTouch(candidates, convertedAt);
+  }
+
+  private async insertConversion(input: {
+    type: ConversionType;
+    touch: PartnerTouch;
+    memberCode: string;
+    prodNo: number;
+    applicationId: string | null;
+    orderNo: string | null;
+    convertedAt: Date;
+  }): Promise<void> {
+    const link = await this.links.findOne({
+      where: { id: input.touch.linkId },
+    });
+    if (!link) return;
+
+    await this.conversions
+      .createQueryBuilder()
+      .insert()
+      .values(
+        this.conversions.create({
+          id: randomUUID(),
+          type: input.type,
+          linkId: link.id,
+          partnerId: link.partnerId,
+          prodNo: input.prodNo,
+          memberCode: input.memberCode,
+          applicationId: input.applicationId,
+          orderNo: input.orderNo,
+          isValid: true,
+          touchedAt: input.touch.clickedAt,
+          convertedAt: input.convertedAt,
+        }),
+      )
+      .orIgnore() // 신청·주문당 하나 — 동시에 두 번 들어와도 한 건
+      .execute();
+  }
+}
diff --git a/backend/src/modules/partners/partner-links.controller.ts b/backend/src/modules/partners/partner-links.controller.ts
new file mode 100644
index 0000000..9eb6cfd
--- /dev/null
+++ b/backend/src/modules/partners/partner-links.controller.ts
@@ -0,0 +1,132 @@
+import {
+  Body,
+  Controller,
+  Get,
+  HttpCode,
+  HttpStatus,
+  Param,
+  ParseUUIDPipe,
+  Patch,
+  Post,
+  Query,
+  UseGuards,
+} from '@nestjs/common';
+import { ApiBearerAuth, ApiOperation, ApiTags } from '@nestjs/swagger';
+
+import {
+  ApiErrorResponse,
+  ApiStandardResponse,
+} from '@/common/decorators/api-standard-response.decorator';
+import { PaginatedResult } from '@/common/dto/pagination.dto';
+import { AdminAuthGuard } from '@/common/guards/admin-auth.guard';
+import { ADMIN_BEARER_AUTH } from '@/modules/admin-auth/admin-auth.constants';
+import {
+  ConversionListQueryDto,
+  ConversionResponseDto,
+  OrderSyncStatusDto,
+} from './dto/partner-conversion.dto';
+import {
+  CreatePartnerLinkDto,
+  PartnerLinkListQueryDto,
+  PartnerLinkResponseDto,
+  UpdatePartnerLinkDto,
+} from './dto/partner-link.dto';
+import { PartnerLinksService } from './partner-links.service';
+import { PartnerOrderSyncService } from './partner-order-sync.service';
+
+/** 업체 링크 관리 — 발급·중지와 링크별 신청·구매 실적 */
+@ApiTags('Admin Partner Links')
+@ApiBearerAuth(ADMIN_BEARER_AUTH)
+@UseGuards(AdminAuthGuard)
+@Controller('admin/partner-links')
+export class PartnerLinksController {
+  constructor(private readonly links: PartnerLinksService) {}
+
+  @Get()
+  @ApiOperation({ summary: '업체 링크 목록 (최근 발급순) — 기간 내 실적 포함' })
+  @ApiStandardResponse(PartnerLinkResponseDto, {
+    description: '조회 성공 — data 는 { items, pageInfo }',
+    isArray: true,
+  })
+  @ApiErrorResponse('AUTH_001', '로그인 필요')
+  @ApiErrorResponse('VAL_001', '필터·기간·커서 형식 오류')
+  findMany(
+    @Query() query: PartnerLinkListQueryDto,
+  ): Promise<PaginatedResult<PartnerLinkResponseDto>> {
+    return this.links.findMany(query);
+  }
+
+  @Post()
+  @ApiOperation({ summary: '업체 링크 발급 — 업체·상품 조합당 하나' })
+  @ApiStandardResponse(PartnerLinkResponseDto, {
+    status: 201,
+    description: '발급 성공',
+  })
+  @ApiErrorResponse('AUTH_001', '로그인 필요')
+  @ApiErrorResponse('VAL_001', '입력값 오류')
+  @ApiErrorResponse('RES_001', '없는 업체, 또는 불러오지 않은 상품')
+  @ApiErrorResponse('PARTNER_001', '같은 업체·상품의 링크가 있음')
+  @ApiErrorResponse('PARTNER_003', '이동 주소가 사이트 밖')
+  create(@Body() dto: CreatePartnerLinkDto): Promise<PartnerLinkResponseDto> {
+    return this.links.create(dto);
+  }
+
+  @Patch(':id')
+  @ApiOperation({ summary: '업체 링크 수정 — 이동 주소 변경, 사용/중지' })
+  @ApiStandardResponse(PartnerLinkResponseDto, { description: '수정 성공' })
+  @ApiErrorResponse('AUTH_001', '로그인 필요')
+  @ApiErrorResponse('RES_001', '없는 링크')
+  @ApiErrorResponse('PARTNER_003', '이동 주소가 사이트 밖')
+  update(
+    @Param('id', new ParseUUIDPipe()) id: string,
+    @Body() dto: UpdatePartnerLinkDto,
+  ): Promise<PartnerLinkResponseDto> {
+    return this.links.update(id, dto);
+  }
+
+  @Get(':id/conversions')
+  @ApiOperation({ summary: '링크 실적 상세 — 신청·구매한 회원 (최근순)' })
+  @ApiStandardResponse(ConversionResponseDto, {
+    description: '조회 성공 — data 는 { items, pageInfo }',
+    isArray: true,
+  })
+  @ApiErrorResponse('AUTH_001', '로그인 필요')
+  @ApiErrorResponse('RES_001', '없는 링크')
+  findConversions(
+    @Param('id', new ParseUUIDPipe()) id: string,
+    @Query() query: ConversionListQueryDto,
+  ): Promise<PaginatedResult<ConversionResponseDto>> {
+    return this.links.findConversions(id, query);
+  }
+}
+
+/** 업체 구매 집계 새로고침 — 아임웹 주문을 다시 훑는다 (기본 1시간마다 자동) */
+@ApiTags('Admin Partner Links')
+@ApiBearerAuth(ADMIN_BEARER_AUTH)
+@UseGuards(AdminAuthGuard)
+@Controller('admin/partner-order-sync-runs')
+export class PartnerOrderSyncController {
+  constructor(private readonly orderSync: PartnerOrderSyncService) {}
+
+  @Post()
+  @HttpCode(HttpStatus.ACCEPTED)
+  @ApiOperation({
+    summary: '구매 집계 새로고침 시작 — 바로 응답하고 백그라운드에서 진행',
+  })
+  @ApiStandardResponse(OrderSyncStatusDto, {
+    status: 202,
+    description: '시작됨',
+  })
+  @ApiErrorResponse('AUTH_001', '로그인 필요')
+  start(): OrderSyncStatusDto {
+    return this.orderSync.start();
+  }
+
+  @Get('latest')
+  @ApiOperation({ summary: '구매 집계 새로고침 상태 (서버 재시작 시 비워짐)' })
+  @ApiStandardResponse(OrderSyncStatusDto, { description: '조회 성공' })
+  @ApiErrorResponse('AUTH_001', '로그인 필요')
+  latest(): OrderSyncStatusDto {
+    return this.orderSync.getStatus();
+  }
+}
diff --git a/backend/src/modules/partners/partner-links.service.ts b/backend/src/modules/partners/partner-links.service.ts
new file mode 100644
index 0000000..4afe140
--- /dev/null
+++ b/backend/src/modules/partners/partner-links.service.ts
@@ -0,0 +1,391 @@
+import { Injectable, Logger } from '@nestjs/common';
+import { ConfigService } from '@nestjs/config';
+import { InjectRepository } from '@nestjs/typeorm';
+import { randomBytes, randomUUID } from 'crypto';
+import { In, Repository } from 'typeorm';
+
+import {
+  PaginatedResult,
+  toPaginatedResult,
+} from '@/common/dto/pagination.dto';
+import { BusinessException } from '@/common/errors/business.exception';
+import { ImwebMember } from '@/modules/imweb/entities/imweb-member.entity';
+import { ImwebProduct } from '@/modules/imweb/entities/imweb-product.entity';
+import { ImwebConfig } from '@/modules/imweb/imweb.config';
+import { MemberResponseDto } from '@/modules/members/dto/member-response.dto';
+import { MembersService } from '@/modules/members/members.service';
+import {
+  CLICK_REF_LENGTH,
+  LINK_CODE_LENGTH,
+  LINK_CODE_PATTERN,
+  isBotUserAgent,
+  normalizeTargetUrl,
+  toBase62,
+  withPartnerRef,
+} from '@/shared/utils/partner-link';
+import { decodeTimeCursor, encodeTimeCursor } from '@/shared/utils/time-cursor';
+import {
+  ConversionListQueryDto,
+  ConversionResponseDto,
+} from './dto/partner-conversion.dto';
+import {
+  CreatePartnerLinkDto,
+  PartnerLinkListQueryDto,
+  PartnerLinkResponseDto,
+  UpdatePartnerLinkDto,
+} from './dto/partner-link.dto';
+import { PartnerConversion } from './entities/partner-conversion.entity';
+import { PartnerLinkClick } from './entities/partner-link-click.entity';
+import { PartnerLink } from './entities/partner-link.entity';
+import { Partner } from './entities/partner.entity';
+import { PartnerStatsService } from './partner-stats.service';
+import { PartnersService, isUniqueViolation } from './partners.service';
+
+const ALIAS = 'l';
+const CONVERSION_ALIAS = 'v';
+/** 단축 링크 경로 — main.ts 에서 /api prefix 를 붙이지 않는다 */
+export const SHORT_LINK_PATH = 'r';
+/** 코드가 우연히 겹치면 다시 만든다 (62^8 이라 사실상 일어나지 않는다) */
+const CODE_RETRIES = 3;
+const UQ_PARTNER_PRODUCT = 'uq_partner_links_partner_product';
+
+function constraintOf(error: unknown): string | undefined {
+  return (error as QueryErrorWithConstraint).driverError?.constraint;
+}
+
+interface QueryErrorWithConstraint {
+  driverError?: { constraint?: string };
+}
+
+/** 업체 링크 관리 — 발급·수정, 링크별 실적, 단축 링크 이동 */
+@Injectable()
+export class PartnerLinksService {
+  private readonly logger = new Logger(PartnerLinksService.name);
+
+  constructor(
+    @InjectRepository(PartnerLink)
+    private readonly links: Repository<PartnerLink>,
+    @InjectRepository(PartnerLinkClick)
+    private readonly clicks: Repository<PartnerLinkClick>,
+    @InjectRepository(PartnerConversion)
+    private readonly conversions: Repository<PartnerConversion>,
+    @InjectRepository(Partner)
+    private readonly partnerRows: Repository<Partner>,
+    @InjectRepository(ImwebProduct)
+    private readonly products: Repository<ImwebProduct>,
+    @InjectRepository(ImwebMember)
+    private readonly members: Repository<ImwebMember>,
+    private readonly partners: PartnersService,
+    private readonly stats: PartnerStatsService,
+    private readonly membersService: MembersService,
+    private readonly imwebConfig: ImwebConfig,
+    private readonly config: ConfigService,
+  ) {}
+
+  /** 링크 목록 — 최근 발급순, 기간 내 실적 포함 */
+  async findMany(
+    query: PartnerLinkListQueryDto,
+  ): Promise<PaginatedResult<PartnerLinkResponseDto>> {
+    const base = this.links.createQueryBuilder(ALIAS);
+    if (query.partnerId) {
+      base.andWhere(`${ALIAS}.partnerId = :partnerId`, {
+        partnerId: query.partnerId,
+      });
+    }
+    if (query.prodNo) {
+      base.andWhere(`${ALIAS}.prodNo = :prodNo`, { prodNo: query.prodNo });
+    }
+
+    const total = await base.clone().getCount();
+    const page = base
+      .clone()
+      .orderBy(`${ALIAS}.createdAt`, 'DESC')
+      .addOrderBy(`${ALIAS}.id`, 'DESC')
+      .take(query.limit + 1);
+
+    if (query.cursor) {
+      const cursor = decodeTimeCursor(query.cursor);
+      if (!cursor) {
+        throw new BusinessException('VAL_001', {
+          context: { reason: 'invalid_cursor' },
+        });
+      }
+      page.andWhere(
+        `(${ALIAS}.createdAt, ${ALIAS}.id) < (:cursorTime, :cursorId)`,
+        { cursorTime: cursor.time, cursorId: cursor.key },
+      );
+    }
+
+    const rows = await page.getMany();
+    const hasNext = rows.length > query.limit;
+    const items = rows.slice(0, query.limit);
+    const last = items.at(-1);
+
+    return toPaginatedResult(await this.toResponses(items, query), {
+      hasNext,
+      nextCursor:
+        hasNext && last
+          ? encodeTimeCursor({
+              time: last.createdAt.toISOString(),
+              key: last.id,
+            })
+          : null,
+      total,
+    });
+  }
+
+  /** 링크 발급 — 업체·상품 조합당 하나 */
+  async create(dto: CreatePartnerLinkDto): Promise<PartnerLinkResponseDto> {
+    await this.partners.require(dto.partnerId);
+    const product = await this.products.findOne({
+      where: { prodNo: dto.prodNo },
+    });
+    if (!product) {
+      // 관리자 화면에서 '상품 불러오기'를 먼저 해야 한다
+      throw new BusinessException('RES_001', {
+        context: { reason: 'product_not_synced', prodNo: dto.prodNo },
+      });
+    }
+    const targetUrl = this.requireTargetUrl(dto.targetUrl);
+    const duplicated = await this.links.exists({
+      where: { partnerId: dto.partnerId, prodNo: dto.prodNo },
+    });
+    if (duplicated) {
+      throw new BusinessException('PARTNER_001', {
+        context: { partnerId: dto.partnerId, prodNo: dto.prodNo },
+      });
+    }
+
+    for (let attempt = 1; attempt <= CODE_RETRIES; attempt += 1) {
+      const row = this.links.create({
+        id: randomUUID(),
+        code: toBase62(randomBytes(LINK_CODE_LENGTH)),
+        partnerId: dto.partnerId,
+        prodNo: dto.prodNo,
+        targetUrl,
+        isActive: true,
+      });
+      try {
+        await this.links.insert(row);
+        this.logger.log(
+          `업체 링크 발급: link=${row.id} partner=${dto.partnerId} product=${dto.prodNo}`,
+        );
+        return this.findOneResponse(row.id);
+      } catch (error) {
+        if (!isUniqueViolation(error)) throw error;
+        if (constraintOf(error) === UQ_PARTNER_PRODUCT) {
+          throw new BusinessException('PARTNER_001', {
+            context: { partnerId: dto.partnerId, prodNo: dto.prodNo },
+          });
+        }
+        // 코드가 겹친 경우 — 새 코드로 다시
+      }
+    }
+    throw new BusinessException('SYS_001', {
+      context: { reason: 'link_code_collision' },
+    });
+  }
+
+  async update(
+    id: string,
+    dto: UpdatePartnerLinkDto,
+  ): Promise<PartnerLinkResponseDto> {
+    const row = await this.require(id);
+    if (dto.targetUrl !== undefined) {
+      row.targetUrl = this.requireTargetUrl(dto.targetUrl);
+    }
+    if (dto.isActive !== undefined) row.isActive = dto.isActive;
+    await this.links.save(row);
+    this.logger.log(`업체 링크 수정: link=${id} active=${row.isActive}`);
+    return this.findOneResponse(id);
+  }
+
+  /** 링크 실적 상세 — 어느 회원이 언제 신청·구매했는지 (최근순) */
+  async findConversions(
+    linkId: string,
+    query: ConversionListQueryDto,
+  ): Promise<PaginatedResult<ConversionResponseDto>> {
+    await this.require(linkId);
+    const base = this.conversions
+      .createQueryBuilder(CONVERSION_ALIAS)
+      .where(`${CONVERSION_ALIAS}.linkId = :linkId`, { linkId });
+    if (query.type) {
+      base.andWhere(`${CONVERSION_ALIAS}.type = :type`, { type: query.type });
+    }
+
+    const total = await base.clone().getCount();
+    const page = base
+      .clone()
+      .orderBy(`${CONVERSION_ALIAS}.convertedAt`, 'DESC')
+      .addOrderBy(`${CONVERSION_ALIAS}.id`, 'DESC')
+      .take(query.limit + 1);
+
+    if (query.cursor) {
+      const cursor = decodeTimeCursor(query.cursor);
+      if (!cursor) {
+        throw new BusinessException('VAL_001', {
+          context: { reason: 'invalid_cursor' },
+        });
+      }
+      page.andWhere(
+        `(${CONVERSION_ALIAS}.convertedAt, ${CONVERSION_ALIAS}.id) < (:cursorTime, :cursorId)`,
+        { cursorTime: cursor.time, cursorId: cursor.key },
+      );
+    }
+
+    const rows = await page.getMany();
+    const hasNext = rows.length > query.limit;
+    const items = rows.slice(0, query.limit);
+    const last = items.at(-1);
+
+    const codes = [...new Set(items.map((row) => row.memberCode))];
+    const [memberRows, groupTitles] = await Promise.all([
+      codes.length > 0
+        ? this.members.find({ where: { memberCode: In(codes) } })
+        : Promise.resolve([]),
+      this.membersService.groupTitleMap(),
+    ]);
+    const membersByCode = new Map(memberRows.map((m) => [m.memberCode, m]));
+
+    return toPaginatedResult(
+      items.map((row) => {
+        const member = membersByCode.get(row.memberCode);
+        return {
+          id: row.id,
+          type: row.type,
+          convertedAt: row.convertedAt.toISOString(),
+          touchedAt: row.touchedAt.toISOString(),
+          orderNo: row.orderNo,
+          isValid: row.isValid,
+          memberCode: row.memberCode,
+          member: member ? MemberResponseDto.from(member, groupTitles) : null,
+        };
+      }),
+      {
+        hasNext,
+        nextCursor:
+          hasNext && last
+            ? encodeTimeCursor({
+                time: last.convertedAt.toISOString(),
+                key: last.id,
+              })
+            : null,
+        total,
+      },
+    );
+  }
+
+  /**
+   * 단축 링크가 보낼 주소.
+   * - 사용 중인 링크: 사람의 클릭이면 기록하고 클릭 ID 를 붙인다. 봇·미리보기는 기록 없이 이동만.
+   * - 중지된 링크: 이동만 시킨다 (실적을 남기지 않는다).
+   * - 없는 코드: 사이트 첫 화면으로 보낸다.
+   */
+  async resolveRedirect(
+    code: string,
+    userAgent: string | undefined,
+    method: string,
+  ): Promise<string> {
+    const link = LINK_CODE_PATTERN.test(code)
+      ? await this.links.findOne({ where: { code } })
+      : null;
+
+    if (!link) {
+      const home = this.imwebConfig.siteUrl;
+      if (!home) throw new BusinessException('RES_001', { context: { code } });
+      return home;
+    }
+    if (!link.isActive || method !== 'GET' || isBotUserAgent(userAgent)) {
+      return link.targetUrl;
+    }
+
+    const ref = toBase62(randomBytes(CLICK_REF_LENGTH));
+    try {
+      await this.clicks.insert({ ref, linkId: link.id, clickedAt: new Date() });
+    } catch (error) {
+      // 클릭 기록이 실패해도 이동은 시킨다 — 업체 링크가 막히는 것이 더 나쁘다
+      this.logger.warn(
+        `업체 링크 클릭 기록 실패: link=${link.id} ${String(error)}`,
+      );
+      return link.targetUrl;
+    }
+    return withPartnerRef(link.targetUrl, ref);
+  }
+
+  private async require(id: string): Promise<PartnerLink> {
+    const row = await this.links.findOne({ where: { id } });
+    if (!row)
+      throw new BusinessException('RES_001', { context: { linkId: id } });
+    return row;
+  }
+
+  private requireTargetUrl(raw: string): string {
+    const siteUrl = this.imwebConfig.siteUrl;
+    if (!siteUrl) {
+      throw new BusinessException('IMWEB_005', {
+        context: { reason: 'missing_site_url' },
+      });
+    }
+    const normalized = normalizeTargetUrl(raw, siteUrl);
+    if (!normalized) {
+      throw new BusinessException('PARTNER_003', { context: { siteUrl } });
+    }
+    return normalized;
+  }
+
+  private async findOneResponse(id: string): Promise<PartnerLinkResponseDto> {
+    const row = await this.require(id);
+    const [response] = await this.toResponses([row], {});
+    return response;
+  }
+
+  private async toResponses(
+    rows: PartnerLink[],
+    period: { from?: string; to?: string },
+  ): Promise<PartnerLinkResponseDto[]> {
+    if (rows.length === 0) return [];
+    const partnerIds = [...new Set(rows.map((row) => row.partnerId))];
+    const prodNos = [...new Set(rows.map((row) => row.prodNo))];
+
+    const [statsById, partnerRows, productRows] = await Promise.all([
+      this.stats.byLinks(
+        rows.map((row) => row.id),
+        period,
+      ),
+      this.partnerRows.find({ where: { id: In(partnerIds) } }),
+      this.products.find({ where: { prodNo: In(prodNos) } }),
+    ]);
+    const partnerById = new Map(partnerRows.map((p) => [p.id, p]));
+    const productByNo = new Map(productRows.map((p) => [p.prodNo, p]));
+    const shortBase = this.shortLinkBase();
+
+    return rows.map((row) => ({
+      id: row.id,
+      code: row.code,
+      shortUrl: shortBase ? `${shortBase}/${SHORT_LINK_PATH}/${row.code}` : '',
+      partner: {
+        id: row.partnerId,
+        name: partnerById.get(row.partnerId)?.name ?? '',
+      },
+      product: {
+        prodNo: row.prodNo,
+        name: productByNo.get(row.prodNo)?.name ?? null,
+      },
+      targetUrl: row.targetUrl,
+      isActive: row.isActive,
+      stats: statsById.get(row.id) ?? PartnerStatsService.empty(),
+      createdAt: row.createdAt.toISOString(),
+    }));
+  }
+
+  /** 단축 링크 앞부분 — 백엔드 공개 주소(BACKEND_API_URL)의 origin */
+  private shortLinkBase(): string {
+    const apiUrl = (this.config.get<string>('BACKEND_API_URL') ?? '').trim();
+    if (!apiUrl) return '';
+    try {
+      return new URL(apiUrl).origin;
+    } catch {
+      return '';
+    }
+  }
+}
diff --git a/backend/src/modules/partners/partner-order-sync.service.ts b/backend/src/modules/partners/partner-order-sync.service.ts
new file mode 100644
index 0000000..76dd8bd
--- /dev/null
+++ b/backend/src/modules/partners/partner-order-sync.service.ts
@@ -0,0 +1,186 @@
+import {
+  Injectable,
+  Logger,
+  OnApplicationBootstrap,
+  OnApplicationShutdown,
+} from '@nestjs/common';
+import { SchedulerRegistry } from '@nestjs/schedule';
+
+import { BusinessException } from '@/common/errors/business.exception';
+import { IMWEB_ORDERS_PATH, ImwebConfig } from '@/modules/imweb/imweb.config';
+import { ImwebAuthService } from '@/modules/imweb/imweb-auth.service';
+import { ImwebOrderPageData } from '@/modules/imweb/imweb.types';
+import { OrderSyncStatusDto } from './dto/partner-conversion.dto';
+import { PartnerAttributionService } from './partner-attribution.service';
+
+const SCHEDULE_NAME = 'partner-order-sync';
+/**
+ * 이만큼 지난 주문까지 다시 본다 — 귀속 기간(30일)에 환불·취소가 늦게 반영되는 기간을 더했다.
+ * 그보다 오래된 구매의 환불은 반영되지 않는다.
+ */
+const ORDER_LOOKBACK_DAYS = 60;
+const DAY_MS = 86_400_000;
+const ORDER_PAGE_SIZE = 100;
+/** 페이지 사이 쉬는 시간 — 아임웹 호출 제한이 문서에 없어 보수적으로 둔다 */
+const PAGE_DELAY_MS = 300;
+/** 응답이 이상해도 무한 루프에 빠지지 않도록 */
+const MAX_PAGES = 1_000;
+const FALLBACK_ERROR_CODE = 'SYS_001';
+
+function sleep(ms: number): Promise<void> {
+  return new Promise((resolve) => setTimeout(resolve, ms));
+}
+
+/** 아임웹 예시 형식(2024-09-01T00:00:00Z)에 맞춰 밀리초를 뗀다 */
+function toImwebTime(date: Date): string {
+  return date.toISOString().replace(/\.\d{3}Z$/, 'Z');
+}
+
+/**
+ * 업체 링크 구매 집계 — 아임웹 주문을 주기적으로 훑어 구매를 잡고 환불·취소를 반영한다.
+ *
+ * 아임웹은 주문 완료를 알려주지 않으므로(웹훅 없음) 회원 동기화와 같은 주기로 최근 주문을 다시 본다.
+ * 업체 링크가 하나도 없으면 아임웹을 부르지 않는다.
+ */
+@Injectable()
+export class PartnerOrderSyncService
+  implements OnApplicationBootstrap, OnApplicationShutdown
+{
+  private readonly logger = new Logger(PartnerOrderSyncService.name);
+  /** 진행 중인 실행 — 동시에 두 번 돌지 않게 하고, 종료 시 기다린다 */
+  private running: Promise<void> | null = null;
+  private status: OrderSyncStatusDto = {
+    isRunning: false,
+    lastStartedAt: null,
+    lastFinishedAt: null,
+    lastErrorCode: null,
+    checkedOrderCount: 0,
+    createdCount: 0,
+  };
+
+  constructor(
+    private readonly attribution: PartnerAttributionService,
+    private readonly auth: ImwebAuthService,
+    private readonly config: ImwebConfig,
+    private readonly scheduler: SchedulerRegistry,
+  ) {}
+
+  onApplicationBootstrap(): void {
+    const timer = setInterval(() => {
+      void this.runScheduled();
+    }, this.config.syncIntervalMs);
+    this.scheduler.addInterval(SCHEDULE_NAME, timer);
+  }
+
+  async onApplicationShutdown(): Promise<void> {
+    if (this.scheduler.doesExist('interval', SCHEDULE_NAME)) {
+      this.scheduler.deleteInterval(SCHEDULE_NAME);
+    }
+    await this.waitForIdle();
+  }
+
+  async waitForIdle(): Promise<void> {
+    await this.running?.catch(() => undefined);
+  }
+
+  getStatus(): OrderSyncStatusDto {
+    return { ...this.status };
+  }
+
+  /**
+   * 새로고침을 시작하고 상태를 바로 돌려준다 (끝까지 기다리지 않는다).
+   * 이미 진행 중이면 새로 시작하지 않고 현재 상태를 돌려준다.
+   */
+  start(): OrderSyncStatusDto {
+    if (!this.running) {
+      this.status = {
+        ...this.status,
+        isRunning: true,
+        lastStartedAt: new Date().toISOString(),
+      };
+      this.running = this.execute().finally(() => {
+        this.running = null;
+        this.status = {
+          ...this.status,
+          isRunning: false,
+          lastFinishedAt: new Date().toISOString(),
+        };
+      });
+    }
+    return this.getStatus();
+  }
+
+  private async runScheduled(): Promise<void> {
+    if (this.running || !this.config.isConfigured()) return;
+    const connection = await this.auth.findConnection();
+    if (!connection) return; // 아직 연결 전이면 조용히 건너뛴다
+    this.start();
+  }
+
+  private async execute(): Promise<void> {
+    const startedAt = Date.now();
+    let checked = 0;
+    let created = 0;
+    let updated = 0;
+
+    try {
+      const linkedProdNos = await this.attribution.linkedProdNos();
+      if (linkedProdNos.size > 0) {
+        const { unitCode } = await this.auth.requireConnection();
+        const since = new Date(Date.now() - ORDER_LOOKBACK_DAYS * DAY_MS);
+
+        for (let page = 1; page <= MAX_PAGES; page += 1) {
+          if (page > 1) await sleep(PAGE_DELAY_MS);
+          const { data } = await this.auth.authorizedGet<ImwebOrderPageData>(
+            IMWEB_ORDERS_PATH,
+            {
+              page,
+              limit: ORDER_PAGE_SIZE,
+              unitCode,
+              isMember: 'Y',
+              startWtime: toImwebTime(since),
+            },
+          );
+          for (const order of data.list) {
+            const result = await this.attribution.attributeOrder(
+              order,
+              linkedProdNos,
+            );
+            created += result.created;
+            updated += result.updated;
+          }
+          checked += data.list.length;
+          if (data.list.length === 0 || page >= data.totalPage) break;
+        }
+      }
+
+      this.status = {
+        ...this.status,
+        lastErrorCode: null,
+        checkedOrderCount: checked,
+        createdCount: created,
+      };
+      this.logger.log(
+        `업체 구매 집계 완료: orders=${checked} created=${created} updated=${updated} ${Date.now() - startedAt}ms`,
+      );
+    } catch (error) {
+      const code =
+        error instanceof BusinessException ? error.code : FALLBACK_ERROR_CODE;
+      this.status = {
+        ...this.status,
+        lastErrorCode: code,
+        checkedOrderCount: checked,
+        createdCount: created,
+      };
+      // 권한 부족·미연결 등 예상된 실패는 warn, 그 밖의 오류만 error 로 남긴다
+      if (error instanceof BusinessException) {
+        this.logger.warn(`[${code}] 업체 구매 집계 실패`);
+      } else {
+        this.logger.error(
+          `[${code}] 업체 구매 집계 실패`,
+          error instanceof Error ? error.stack : String(error),
+        );
+      }
+    }
+  }
+}
diff --git a/backend/src/modules/partners/partner-public.controller.ts b/backend/src/modules/partners/partner-public.controller.ts
new file mode 100644
index 0000000..642bc6f
--- /dev/null
+++ b/backend/src/modules/partners/partner-public.controller.ts
@@ -0,0 +1,72 @@
+import {
+  Body,
+  Controller,
+  Get,
+  HttpCode,
+  HttpStatus,
+  Param,
+  Post,
+  Req,
+  Res,
+} from '@nestjs/common';
+import { ApiExcludeController, ApiOperation, ApiTags } from '@nestjs/swagger';
+import { SkipThrottle, Throttle } from '@nestjs/throttler';
+import type { Request, Response } from 'express';
+
+import { ApiErrorResponse } from '@/common/decorators/api-standard-response.decorator';
+import { SkipTransform } from '@/common/decorators/skip-transform.decorator';
+import { CreatePartnerTouchDto } from './dto/partner-touch.dto';
+import { PartnerAttributionService } from './partner-attribution.service';
+import { PartnerLinksService, SHORT_LINK_PATH } from './partner-links.service';
+
+/**
+ * 업체 단축 링크 — moneyguide.wandergo.net/r/{코드} (main.ts 에서 /api prefix 제외).
+ *
+ * 사람이 보는 화면 이동이라 JSON 대신 상품 페이지로 리다이렉트한다.
+ * 같은 통신사 IP 뒤의 여러 사용자가 동시에 누를 수 있어 요청 수 제한을 걸지 않는다
+ * (클릭 수가 부풀 수는 있지만 실적은 실제 회원의 신청·구매로만 잡힌다).
+ */
+@ApiExcludeController()
+@SkipTransform()
+@SkipThrottle()
+@Controller(SHORT_LINK_PATH)
+export class PartnerRedirectController {
+  constructor(private readonly links: PartnerLinksService) {}
+
+  @Get(':code')
+  async redirect(
+    @Param('code') code: string,
+    @Req() req: Request,
+    @Res() res: Response,
+  ): Promise<void> {
+    const target = await this.links.resolveRedirect(
+      code,
+      req.headers['user-agent'],
+      req.method,
+    );
+    // 매 클릭을 서버가 받아야 클릭 ID 가 새로 발급된다 — 브라우저·프록시가 저장하지 않게 한다
+    res.setHeader('Cache-Control', 'no-store');
+    res.redirect(HttpStatus.FOUND, target);
+  }
+}
+
+/** 아임웹 Header Code 스크립트(imweb/partner-ref.html)가 회원 ↔ 링크 클릭 연결을 보낸다 */
+@ApiTags('Partner Touches')
+@Controller('partner-touches')
+export class PartnerTouchesController {
+  constructor(private readonly attribution: PartnerAttributionService) {}
+
+  @Post()
+  @HttpCode(HttpStatus.NO_CONTENT)
+  @SkipTransform()
+  @Throttle({ default: { ttl: 60_000, limit: 30 } })
+  @ApiOperation({
+    summary:
+      '회원 ↔ 업체 링크 클릭 연결 — 항상 204 (없는 회원·클릭은 조용히 버린다)',
+  })
+  @ApiErrorResponse('VAL_001', '입력값 오류')
+  @ApiErrorResponse('REQ_001', '요청 수 초과 (1분 30회)')
+  async create(@Body() dto: CreatePartnerTouchDto): Promise<void> {
+    await this.attribution.touchFromBrowser(dto);
+  }
+}
diff --git a/backend/src/modules/partners/partner-stats.service.ts b/backend/src/modules/partners/partner-stats.service.ts
new file mode 100644
index 0000000..cdd0d90
--- /dev/null
+++ b/backend/src/modules/partners/partner-stats.service.ts
@@ -0,0 +1,160 @@
+import { Injectable } from '@nestjs/common';
+import { InjectRepository } from '@nestjs/typeorm';
+import { Repository, SelectQueryBuilder } from 'typeorm';
+
+import { PartnerStatsDto } from './dto/partner.dto';
+import {
+  ConversionType,
+  PartnerConversion,
+} from './entities/partner-conversion.entity';
+import { PartnerLinkClick } from './entities/partner-link-click.entity';
+import { PartnerLink } from './entities/partner-link.entity';
+
+/** 집계 기간 — 없으면 전체 */
+export interface StatsPeriod {
+  from?: string;
+  to?: string;
+}
+
+const EMPTY_STATS: PartnerStatsDto = {
+  clickCount: 0,
+  applicationCount: 0,
+  purchaseCount: 0,
+};
+
+function withPeriod<T extends object>(
+  query: SelectQueryBuilder<T>,
+  column: string,
+  period: StatsPeriod,
+): SelectQueryBuilder<T> {
+  if (period.from) query.andWhere(`${column} >= :from`, { from: period.from });
+  if (period.to) query.andWhere(`${column} < :to`, { to: period.to });
+  return query;
+}
+
+/** 링크·업체별 클릭·신청·구매 수 집계 (환불·취소된 구매는 뺀다) */
+@Injectable()
+export class PartnerStatsService {
+  constructor(
+    @InjectRepository(PartnerLinkClick)
+    private readonly clicks: Repository<PartnerLinkClick>,
+    @InjectRepository(PartnerConversion)
+    private readonly conversions: Repository<PartnerConversion>,
+    @InjectRepository(PartnerLink)
+    private readonly links: Repository<PartnerLink>,
+  ) {}
+
+  /** 링크 ID → 실적 */
+  async byLinks(
+    linkIds: string[],
+    period: StatsPeriod,
+  ): Promise<Map<string, PartnerStatsDto>> {
+    if (linkIds.length === 0) return new Map();
+
+    const [clickRows, conversionRows] = await Promise.all([
+      withPeriod(
+        this.clicks
+          .createQueryBuilder('c')
+          .select('c.link_id', 'key')
+          .addSelect('COUNT(*)', 'count')
+          .where('c.link_id IN (:...ids)', { ids: linkIds })
+          .groupBy('c.link_id'),
+        'c.clicked_at',
+        period,
+      ).getRawMany<{ key: string; count: string }>(),
+      withPeriod(
+        this.conversions
+          .createQueryBuilder('v')
+          .select('v.link_id', 'key')
+          .addSelect('v.type', 'type')
+          .addSelect('COUNT(*)', 'count')
+          .where('v.link_id IN (:...ids)', { ids: linkIds })
+          .andWhere('v.is_valid = true')
+          .groupBy('v.link_id')
+          .addGroupBy('v.type'),
+        'v.converted_at',
+        period,
+      ).getRawMany<{ key: string; type: ConversionType; count: string }>(),
+    ]);
+    return this.merge(clickRows, conversionRows);
+  }
+
+  /** 업체 ID → 실적 (모든 링크 합계) */
+  async byPartners(
+    partnerIds: string[],
+    period: StatsPeriod,
+  ): Promise<Map<string, PartnerStatsDto>> {
+    if (partnerIds.length === 0) return new Map();
+
+    const [clickRows, conversionRows] = await Promise.all([
+      withPeriod(
+        this.clicks
+          .createQueryBuilder('c')
+          .innerJoin(PartnerLink, 'l', 'l.id = c.link_id')
+          .select('l.partner_id', 'key')
+          .addSelect('COUNT(*)', 'count')
+          .where('l.partner_id IN (:...ids)', { ids: partnerIds })
+          .groupBy('l.partner_id'),
+        'c.clicked_at',
+        period,
+      ).getRawMany<{ key: string; count: string }>(),
+      withPeriod(
+        this.conversions
+          .createQueryBuilder('v')
+          .select('v.partner_id', 'key')
+          .addSelect('v.type', 'type')
+          .addSelect('COUNT(*)', 'count')
+          .where('v.partner_id IN (:...ids)', { ids: partnerIds })
+          .andWhere('v.is_valid = true')
+          .groupBy('v.partner_id')
+          .addGroupBy('v.type'),
+        'v.converted_at',
+        period,
+      ).getRawMany<{ key: string; type: ConversionType; count: string }>(),
+    ]);
+    return this.merge(clickRows, conversionRows);
+  }
+
+  /** 업체 ID → 발급된 링크 수 */
+  async linkCounts(partnerIds: string[]): Promise<Map<string, number>> {
+    if (partnerIds.length === 0) return new Map();
+    const rows = await this.links
+      .createQueryBuilder('l')
+      .select('l.partner_id', 'key')
+      .addSelect('COUNT(*)', 'count')
+      .where('l.partner_id IN (:...ids)', { ids: partnerIds })
+      .groupBy('l.partner_id')
+      .getRawMany<{ key: string; count: string }>();
+    return new Map(rows.map((row) => [row.key, Number(row.count)]));
+  }
+
+  private merge(
+    clickRows: { key: string; count: string }[],
+    conversionRows: { key: string; type: ConversionType; count: string }[],
+  ): Map<string, PartnerStatsDto> {
+    const stats = new Map<string, PartnerStatsDto>();
+    const get = (key: string): PartnerStatsDto => {
+      let value = stats.get(key);
+      if (!value) {
+        value = { ...EMPTY_STATS };
+        stats.set(key, value);
+      }
+      return value;
+    };
+
+    for (const row of clickRows) get(row.key).clickCount = Number(row.count);
+    for (const row of conversionRows) {
+      const value = get(row.key);
+      if (row.type === ConversionType.APPLICATION) {
+        value.applicationCount = Number(row.count);
+      } else if (row.type === ConversionType.PURCHASE) {
+        value.purchaseCount = Number(row.count);
+      }
+    }
+    return stats;
+  }
+
+  static empty(): PartnerStatsDto {
+    return { ...EMPTY_STATS };
+  }
+}
diff --git a/backend/src/modules/partners/partners.controller.ts b/backend/src/modules/partners/partners.controller.ts
new file mode 100644
index 0000000..f1ee92a
--- /dev/null
+++ b/backend/src/modules/partners/partners.controller.ts
@@ -0,0 +1,91 @@
+import {
+  Body,
+  Controller,
+  Delete,
+  Get,
+  HttpCode,
+  HttpStatus,
+  Param,
+  ParseUUIDPipe,
+  Patch,
+  Post,
+  Query,
+  UseGuards,
+} from '@nestjs/common';
+import { ApiBearerAuth, ApiOperation, ApiTags } from '@nestjs/swagger';
+
+import {
+  ApiErrorResponse,
+  ApiStandardResponse,
+} from '@/common/decorators/api-standard-response.decorator';
+import { SkipTransform } from '@/common/decorators/skip-transform.decorator';
+import { PaginatedResult } from '@/common/dto/pagination.dto';
+import { AdminAuthGuard } from '@/common/guards/admin-auth.guard';
+import { ADMIN_BEARER_AUTH } from '@/modules/admin-auth/admin-auth.constants';
+import {
+  CreatePartnerDto,
+  PartnerPeriodQueryDto,
+  PartnerResponseDto,
+  UpdatePartnerDto,
+} from './dto/partner.dto';
+import { PartnersService } from './partners.service';
+
+/** 업체 관리 — 업체별 링크를 발급해 신청·구매를 추적한다 */
+@ApiTags('Admin Partners')
+@ApiBearerAuth(ADMIN_BEARER_AUTH)
+@UseGuards(AdminAuthGuard)
+@Controller('admin/partners')
+export class PartnersController {
+  constructor(private readonly partners: PartnersService) {}
+
+  @Get()
+  @ApiOperation({ summary: '업체 목록 (최근 등록순) — 기간 내 실적 포함' })
+  @ApiStandardResponse(PartnerResponseDto, {
+    description: '조회 성공 — data 는 { items, pageInfo }',
+    isArray: true,
+  })
+  @ApiErrorResponse('AUTH_001', '로그인 필요')
+  @ApiErrorResponse('VAL_001', '기간·커서 형식 오류')
+  findMany(
+    @Query() query: PartnerPeriodQueryDto,
+  ): Promise<PaginatedResult<PartnerResponseDto>> {
+    return this.partners.findMany(query);
+  }
+
+  @Post()
+  @ApiOperation({ summary: '업체 등록' })
+  @ApiStandardResponse(PartnerResponseDto, {
+    status: 201,
+    description: '등록 성공',
+  })
+  @ApiErrorResponse('AUTH_001', '로그인 필요')
+  @ApiErrorResponse('VAL_001', '입력값 오류')
+  @ApiErrorResponse('PARTNER_004', '같은 이름의 업체가 있음')
+  create(@Body() dto: CreatePartnerDto): Promise<PartnerResponseDto> {
+    return this.partners.create(dto);
+  }
+
+  @Patch(':id')
+  @ApiOperation({ summary: '업체 이름·메모 수정' })
+  @ApiStandardResponse(PartnerResponseDto, { description: '수정 성공' })
+  @ApiErrorResponse('AUTH_001', '로그인 필요')
+  @ApiErrorResponse('RES_001', '없는 업체')
+  @ApiErrorResponse('PARTNER_004', '같은 이름의 업체가 있음')
+  update(
+    @Param('id', new ParseUUIDPipe()) id: string,
+    @Body() dto: UpdatePartnerDto,
+  ): Promise<PartnerResponseDto> {
+    return this.partners.update(id, dto);
+  }
+
+  @Delete(':id')
+  @HttpCode(HttpStatus.NO_CONTENT)
+  @SkipTransform()
+  @ApiOperation({ summary: '업체 삭제 — 링크가 없는 업체만' })
+  @ApiErrorResponse('AUTH_001', '로그인 필요')
+  @ApiErrorResponse('RES_001', '없는 업체')
+  @ApiErrorResponse('PARTNER_002', '링크가 발급된 업체')
+  async remove(@Param('id', new ParseUUIDPipe()) id: string): Promise<void> {
+    await this.partners.remove(id);
+  }
+}
diff --git a/backend/src/modules/partners/partners.module.ts b/backend/src/modules/partners/partners.module.ts
new file mode 100644
index 0000000..13b8f4b
--- /dev/null
+++ b/backend/src/modules/partners/partners.module.ts
@@ -0,0 +1,65 @@
+import { Module } from '@nestjs/common';
+import { TypeOrmModule } from '@nestjs/typeorm';
+
+import { AdminAuthModule } from '@/modules/admin-auth/admin-auth.module';
+import { ImwebMember } from '@/modules/imweb/entities/imweb-member.entity';
+import { ImwebProduct } from '@/modules/imweb/entities/imweb-product.entity';
+import { ImwebModule } from '@/modules/imweb/imweb.module';
+import { MembersModule } from '@/modules/members/members.module';
+import { PartnerConversion } from './entities/partner-conversion.entity';
+import { PartnerLinkClick } from './entities/partner-link-click.entity';
+import { PartnerLink } from './entities/partner-link.entity';
+import { PartnerTouch } from './entities/partner-touch.entity';
+import { Partner } from './entities/partner.entity';
+import { PartnerAttributionService } from './partner-attribution.service';
+import {
+  PartnerLinksController,
+  PartnerOrderSyncController,
+} from './partner-links.controller';
+import { PartnerLinksService } from './partner-links.service';
+import { PartnerOrderSyncService } from './partner-order-sync.service';
+import {
+  PartnerRedirectController,
+  PartnerTouchesController,
+} from './partner-public.controller';
+import { PartnerStatsService } from './partner-stats.service';
+import { PartnersController } from './partners.controller';
+import { PartnersService } from './partners.service';
+
+/**
+ * 업체 링크 — 업체·상품별 단축 링크를 발급하고, 그 링크로 들어온 회원의 신청·구매를 센다.
+ * 신청은 ApplicationsModule 이 PartnerAttributionService 를 불러 귀속하고,
+ * 구매는 PartnerOrderSyncService 가 아임웹 주문을 주기적으로 훑어 찾는다.
+ */
+@Module({
+  imports: [
+    TypeOrmModule.forFeature([
+      Partner,
+      PartnerLink,
+      PartnerLinkClick,
+      PartnerTouch,
+      PartnerConversion,
+      ImwebProduct,
+      ImwebMember,
+    ]),
+    AdminAuthModule,
+    ImwebModule,
+    MembersModule,
+  ],
+  controllers: [
+    PartnersController,
+    PartnerLinksController,
+    PartnerOrderSyncController,
+    PartnerRedirectController,
+    PartnerTouchesController,
+  ],
+  providers: [
+    PartnersService,
+    PartnerLinksService,
+    PartnerStatsService,
+    PartnerAttributionService,
+    PartnerOrderSyncService,
+  ],
+  exports: [PartnerAttributionService],
+})
+export class PartnersModule {}
diff --git a/backend/src/modules/partners/partners.service.ts b/backend/src/modules/partners/partners.service.ts
new file mode 100644
index 0000000..0996d28
--- /dev/null
+++ b/backend/src/modules/partners/partners.service.ts
@@ -0,0 +1,165 @@
+import { Injectable, Logger } from '@nestjs/common';
+import { InjectRepository } from '@nestjs/typeorm';
+import { randomUUID } from 'crypto';
+import { QueryFailedError, Repository } from 'typeorm';
+
+import {
+  PaginatedResult,
+  toPaginatedResult,
+} from '@/common/dto/pagination.dto';
+import { BusinessException } from '@/common/errors/business.exception';
+import { decodeTimeCursor, encodeTimeCursor } from '@/shared/utils/time-cursor';
+import {
+  CreatePartnerDto,
+  PartnerPeriodQueryDto,
+  PartnerResponseDto,
+  UpdatePartnerDto,
+} from './dto/partner.dto';
+import { PartnerLink } from './entities/partner-link.entity';
+import { Partner } from './entities/partner.entity';
+import { PartnerStatsService } from './partner-stats.service';
+
+const ALIAS = 'p';
+/** Postgres 유일 제약 위반 */
+const PG_UNIQUE_VIOLATION = '23505';
+
+export function isUniqueViolation(error: unknown): boolean {
+  return (
+    error instanceof QueryFailedError &&
+    (error.driverError as { code?: string } | undefined)?.code ===
+      PG_UNIQUE_VIOLATION
+  );
+}
+
+/** 업체 관리 — 등록·수정·삭제와 업체별 실적 */
+@Injectable()
+export class PartnersService {
+  private readonly logger = new Logger(PartnersService.name);
+
+  constructor(
+    @InjectRepository(Partner)
+    private readonly partners: Repository<Partner>,
+    @InjectRepository(PartnerLink)
+    private readonly links: Repository<PartnerLink>,
+    private readonly stats: PartnerStatsService,
+  ) {}
+
+  /** 업체 목록 — 최근 등록순, 기간 내 실적 포함 */
+  async findMany(
+    query: PartnerPeriodQueryDto,
+  ): Promise<PaginatedResult<PartnerResponseDto>> {
+    const total = await this.partners.count();
+    const page = this.partners
+      .createQueryBuilder(ALIAS)
+      .orderBy(`${ALIAS}.createdAt`, 'DESC')
+      .addOrderBy(`${ALIAS}.id`, 'DESC')
+      .take(query.limit + 1);
+
+    if (query.cursor) {
+      const cursor = decodeTimeCursor(query.cursor);
+      if (!cursor) {
+        throw new BusinessException('VAL_001', {
+          context: { reason: 'invalid_cursor' },
+        });
+      }
+      page.andWhere(
+        `(${ALIAS}.createdAt, ${ALIAS}.id) < (:cursorTime, :cursorId)`,
+        { cursorTime: cursor.time, cursorId: cursor.key },
+      );
+    }
+
+    const rows = await page.getMany();
+    const hasNext = rows.length > query.limit;
+    const items = rows.slice(0, query.limit);
+    const ids = items.map((row) => row.id);
+    const [statsById, linkCounts] = await Promise.all([
+      this.stats.byPartners(ids, query),
+      this.stats.linkCounts(ids),
+    ]);
+    const last = items.at(-1);
+
+    return toPaginatedResult(
+      items.map((row) =>
+        PartnerResponseDto.from(
+          row,
+          linkCounts.get(row.id) ?? 0,
+          statsById.get(row.id) ?? PartnerStatsService.empty(),
+        ),
+      ),
+      {
+        hasNext,
+        nextCursor:
+          hasNext && last
+            ? encodeTimeCursor({
+                time: last.createdAt.toISOString(),
+                key: last.id,
+              })
+            : null,
+        total,
+      },
+    );
+  }
+
+  async create(dto: CreatePartnerDto): Promise<PartnerResponseDto> {
+    const row = this.partners.create({
+      id: randomUUID(),
+      name: dto.name.trim(),
+      memo: dto.memo?.trim() || null,
+    });
+    await this.saveUnique(row);
+    this.logger.log(`업체 등록: id=${row.id}`);
+    return PartnerResponseDto.from(row);
+  }
+
+  async update(id: string, dto: UpdatePartnerDto): Promise<PartnerResponseDto> {
+    const row = await this.require(id);
+    if (dto.name !== undefined) row.name = dto.name.trim();
+    if (dto.memo !== undefined) row.memo = dto.memo.trim() || null;
+    await this.saveUnique(row);
+
+    const [statsById, linkCounts] = await Promise.all([
+      this.stats.byPartners([id], {}),
+      this.stats.linkCounts([id]),
+    ]);
+    return PartnerResponseDto.from(
+      row,
+      linkCounts.get(id) ?? 0,
+      statsById.get(id) ?? PartnerStatsService.empty(),
+    );
+  }
+
+  /** 링크가 하나라도 있으면 지우지 않는다 — 실적 기록이 업체를 가리키고 있다 */
+  async remove(id: string): Promise<void> {
+    await this.require(id);
+    const hasLinks = await this.links.exists({ where: { partnerId: id } });
+    if (hasLinks) {
+      throw new BusinessException('PARTNER_002', {
+        context: { partnerId: id },
+      });
+    }
+    await this.partners.delete(id);
+    this.logger.log(`업체 삭제: id=${id}`);
+  }
+
+  /** 업체 — 없으면 RES_001 */
+  async require(id: string): Promise<Partner> {
+    const row = await this.partners.findOne({ where: { id } });
+    if (!row) {
+      throw new BusinessException('RES_001', { context: { partnerId: id } });
+    }
+    return row;
+  }
+
+  private async saveUnique(row: Partner): Promise<void> {
+    try {
+      await this.partners.save(row);
+    } catch (error) {
+      if (isUniqueViolation(error)) {
+        throw new BusinessException('PARTNER_004', {
+          context: { partnerId: row.id },
+        });
+      }
+      throw error;
+    }
+  }
+}
diff --git a/backend/src/shared/config/env.validation.spec.ts b/backend/src/shared/config/env.validation.spec.ts
index e824ce6..3aa6e49 100644
--- a/backend/src/shared/config/env.validation.spec.ts
+++ b/backend/src/shared/config/env.validation.spec.ts
@@ -101,6 +101,16 @@ describe('validateEnv', () => {
       ).toThrow(/IMWEB_ADMIN_PAGE_URL 가 운영에서 쓸 수 없는 주소입니다/);
     });
 
+    it('아임웹 사이트 주소는 선택이지만, 주면 공개 주소여야 한다', () => {
+      expect(() => validateEnv(prod())).not.toThrow();
+      expect(() =>
+        validateEnv(prod({ IMWEB_SITE_URL: 'https://www.moneyguider.co.kr' })),
+      ).not.toThrow();
+      expect(() =>
+        validateEnv(prod({ IMWEB_SITE_URL: 'http://localhost:5173' })),
+      ).toThrow(/IMWEB_SITE_URL 가 운영에서 쓸 수 없는 주소입니다/);
+    });
+
     it('아임웹 동기화 주기는 양의 정수여야 한다', () => {
       expect(() =>
         validateEnv({
diff --git a/backend/src/shared/config/env.validation.ts b/backend/src/shared/config/env.validation.ts
index a39141d..57dff78 100644
--- a/backend/src/shared/config/env.validation.ts
+++ b/backend/src/shared/config/env.validation.ts
@@ -59,6 +59,8 @@ const PUBLIC_URL_IN_PRODUCTION = [
   'BACKEND_API_URL',
   // 아임웹 OAuth 가 끝나면 브라우저를 이 주소로 돌려보낸다
   'IMWEB_ADMIN_PAGE_URL',
+  // (선택) 업체 링크의 이동 주소를 허용할 사이트 — 비우면 위 주소의 origin
+  'IMWEB_SITE_URL',
 ] as const;
 
 /** 공개 주소로 쓸 수 없는 값 — 로컬 주소와 예시 파일의 예시 도메인 */
diff --git a/backend/src/shared/utils/partner-attribution.spec.ts b/backend/src/shared/utils/partner-attribution.spec.ts
new file mode 100644
index 0000000..ed53a41
--- /dev/null
+++ b/backend/src/shared/utils/partner-attribution.spec.ts
@@ -0,0 +1,129 @@
+import { evaluateOrder, pickLastTouch } from './partner-attribution';
+
+const at = (iso: string) => new Date(iso);
+
+describe('pickLastTouch', () => {
+  const convertedAt = at('2026-10-31T12:00:00.000Z');
+
+  it('전환 직전 30일 안의 클릭 중 가장 최근 것을 고른다 (마지막 클릭)', () => {
+    const touches = [
+      { linkId: 'A', clickedAt: at('2026-10-10T00:00:00.000Z') },
+      { linkId: 'B', clickedAt: at('2026-10-20T00:00:00.000Z') },
+      { linkId: 'A', clickedAt: at('2026-10-15T00:00:00.000Z') },
+    ];
+    expect(pickLastTouch(touches, convertedAt)?.linkId).toBe('B');
+  });
+
+  it('전환 뒤에 누른 클릭은 원인이 아니므로 제외한다', () => {
+    const touches = [
+      { linkId: 'A', clickedAt: at('2026-10-20T00:00:00.000Z') },
+      { linkId: 'B', clickedAt: at('2026-11-01T00:00:00.000Z') },
+    ];
+    expect(pickLastTouch(touches, convertedAt)?.linkId).toBe('A');
+  });
+
+  it('30일보다 오래된 클릭은 인정하지 않는다 (경계 포함 여부)', () => {
+    expect(
+      pickLastTouch(
+        [{ linkId: 'A', clickedAt: at('2026-10-01T12:00:00.000Z') }],
+        convertedAt,
+      )?.linkId,
+    ).toBe('A'); // 정확히 30일 전은 인정
+    expect(
+      pickLastTouch(
+        [{ linkId: 'A', clickedAt: at('2026-10-01T11:59:59.999Z') }],
+        convertedAt,
+      ),
+    ).toBeNull();
+  });
+
+  it('클릭이 없으면 null', () => {
+    expect(pickLastTouch([], convertedAt)).toBeNull();
+  });
+});
+
+describe('evaluateOrder', () => {
+  const item = (prodNo: number, isPromotion = 'N') => ({
+    isPromotion,
+    productInfo: { prodNo },
+  });
+
+  it('결제완료 주문의 상품을 구매로 센다', () => {
+    const result = evaluateOrder({
+      payments: [{ paymentStatus: 'PAYMENT_COMPLETE', isCancel: 'N' }],
+      sections: [
+        {
+          orderSectionStatus: 'PRODUCT_PREPARATION',
+          sectionItems: [item(52), item(60)],
+        },
+      ],
+    });
+    expect(result.isPaid).toBe(true);
+    expect(result.products).toEqual(
+      new Map([
+        [52, true],
+        [60, true],
+      ]),
+    );
+  });
+
+  it('입금 전·결제 실패·전액 환불이면 세지 않는다', () => {
+    for (const paymentStatus of [
+      'PAYMENT_PREPARATION',
+      'PAYMENT_FAILED',
+      'REFUND_COMPLETE',
+    ]) {
+      const result = evaluateOrder({
+        payments: [{ paymentStatus, isCancel: 'N' }],
+        sections: [
+          { orderSectionStatus: 'SHIPPING', sectionItems: [item(52)] },
+        ],
+      });
+      expect(result.isPaid).toBe(false);
+      expect(result.products.get(52)).toBe(false);
+    }
+  });
+
+  it('취소 결제 기록은 결제완료로 보지 않는다', () => {
+    const result = evaluateOrder({
+      payments: [{ paymentStatus: 'PAYMENT_COMPLETE', isCancel: 'Y' }],
+      sections: [{ sectionItems: [item(52)] }],
+    });
+    expect(result.isPaid).toBe(false);
+  });
+
+  it('부분 환불 주문은 취소·반품된 상품만 빠진다', () => {
+    const result = evaluateOrder({
+      payments: [{ paymentStatus: 'PARTIAL_REFUND_COMPLETE' }],
+      sections: [
+        { orderSectionStatus: 'CANCEL_COMPLETE', sectionItems: [item(52)] },
+        { orderSectionStatus: 'SHIPPING_COMPLETE', sectionItems: [item(60)] },
+      ],
+    });
+    expect(result.products.get(52)).toBe(false);
+    expect(result.products.get(60)).toBe(true);
+  });
+
+  it('같은 상품이 여러 섹션에 있으면 하나라도 살아 있으면 구매로 본다', () => {
+    const result = evaluateOrder({
+      payments: [{ paymentStatus: 'PAYMENT_COMPLETE' }],
+      sections: [
+        { orderSectionStatus: 'RETURN_COMPLETE', sectionItems: [item(52)] },
+        { orderSectionStatus: 'SHIPPING', sectionItems: [item(52)] },
+      ],
+    });
+    expect(result.products.get(52)).toBe(true);
+  });
+
+  it('사은품 품목과 상품번호 없는 품목은 넣지 않는다', () => {
+    const result = evaluateOrder({
+      payments: [{ paymentStatus: 'PAYMENT_COMPLETE' }],
+      sections: [
+        {
+          sectionItems: [item(99, 'Y'), { productInfo: null }, item(52)],
+        },
+      ],
+    });
+    expect([...result.products.keys()]).toEqual([52]);
+  });
+});
diff --git a/backend/src/shared/utils/partner-attribution.ts b/backend/src/shared/utils/partner-attribution.ts
new file mode 100644
index 0000000..9c0f715
--- /dev/null
+++ b/backend/src/shared/utils/partner-attribution.ts
@@ -0,0 +1,96 @@
+/**
+ * 업체 링크 실적 귀속 규칙 (순수 함수).
+ *
+ * - 마지막 클릭: 신청·구매 직전 30일 안에 누른 그 상품의 업체 링크 중 가장 최근 것에 귀속한다.
+ * - 구매: 결제완료된 주문만 센다. 전액 환불됐거나 해당 상품 품목이 모두 취소·반품되면 빠진다.
+ *   (금액은 관리하지 않는다 — 건수만 센다)
+ */
+
+/** 클릭 후 이 기간 안에 신청·구매해야 업체 실적으로 인정한다 */
+export const ATTRIBUTION_WINDOW_DAYS = 30;
+const DAY_MS = 86_400_000;
+export const ATTRIBUTION_WINDOW_MS = ATTRIBUTION_WINDOW_DAYS * DAY_MS;
+
+export interface TouchCandidate {
+  linkId: string;
+  clickedAt: Date;
+}
+
+/**
+ * 귀속할 클릭을 고른다 — 전환 시각 이전 30일 안의 클릭 중 가장 최근 것. 없으면 null.
+ * 전환 뒤에 누른 클릭은 그 전환의 원인이 아니므로 제외한다.
+ */
+export function pickLastTouch<T extends TouchCandidate>(
+  touches: readonly T[],
+  convertedAt: Date,
+): T | null {
+  const end = convertedAt.getTime();
+  const start = end - ATTRIBUTION_WINDOW_MS;
+  let picked: T | null = null;
+
+  for (const touch of touches) {
+    const time = touch.clickedAt.getTime();
+    if (time > end || time < start) continue;
+    if (!picked || time > picked.clickedAt.getTime()) picked = touch;
+  }
+  return picked;
+}
+
+/** 결제가 끝난 것으로 보는 결제 상태 (부분 환불은 아직 결제된 주문이다) */
+const PAID_PAYMENT_STATUSES = new Set([
+  'PAYMENT_COMPLETE',
+  'PARTIAL_REFUND_COMPLETE',
+]);
+
+/** 이 섹션의 품목은 더 이상 구매로 보지 않는다 */
+const CANCELLED_SECTION_STATUSES = new Set([
+  'CANCEL_COMPLETE',
+  'RETURN_COMPLETE',
+]);
+
+/** 판정에 필요한 주문 필드만 — 아임웹 GET /orders 의 OrderDataDto 부분 */
+export interface OrderForAttribution {
+  payments?: { paymentStatus?: string | null; isCancel?: string | null }[];
+  sections?: {
+    orderSectionStatus?: string | null;
+    sectionItems?: {
+      isPromotion?: string | null;
+      productInfo?: { prodNo?: number | null } | null;
+    }[];
+  }[];
+}
+
+export interface OrderEvaluation {
+  /** 결제완료(부분 환불 포함)된 주문인가 */
+  isPaid: boolean;
+  /**
+   * 주문에 든 상품번호 → 지금 구매로 셀 수 있는가.
+   * 결제가 안 됐거나, 그 상품 품목이 모두 취소·반품됐으면 false.
+   * 사은품 품목은 구매가 아니므로 넣지 않는다.
+   */
+  products: Map<number, boolean>;
+}
+
+/** 주문 한 건을 상품별로 판정한다 */
+export function evaluateOrder(order: OrderForAttribution): OrderEvaluation {
+  const isPaid = (order.payments ?? []).some(
+    (payment) =>
+      payment.isCancel !== 'Y' &&
+      PAID_PAYMENT_STATUSES.has(payment.paymentStatus ?? ''),
+  );
+
+  const products = new Map<number, boolean>();
+  for (const section of order.sections ?? []) {
+    const isCancelled = CANCELLED_SECTION_STATUSES.has(
+      section.orderSectionStatus ?? '',
+    );
+    for (const item of section.sectionItems ?? []) {
+      const prodNo = item.productInfo?.prodNo;
+      if (typeof prodNo !== 'number' || item.isPromotion === 'Y') continue;
+      // 같은 상품이 여러 섹션에 나뉘어 있으면 하나라도 살아 있으면 구매로 본다
+      const counts = isPaid && !isCancelled;
+      products.set(prodNo, (products.get(prodNo) ?? false) || counts);
+    }
+  }
+  return { isPaid, products };
+}
diff --git a/backend/src/shared/utils/partner-link.spec.ts b/backend/src/shared/utils/partner-link.spec.ts
new file mode 100644
index 0000000..16cea76
--- /dev/null
+++ b/backend/src/shared/utils/partner-link.spec.ts
@@ -0,0 +1,102 @@
+import {
+  isBotUserAgent,
+  normalizeTargetUrl,
+  toBase62,
+  withPartnerRef,
+} from './partner-link';
+
+const SITE = 'https://www.moneyguider.co.kr';
+
+describe('normalizeTargetUrl', () => {
+  it('사이트 안의 주소는 그대로 받는다', () => {
+    expect(
+      normalizeTargetUrl(
+        'https://www.moneyguider.co.kr/free-shop/?idx=52',
+        SITE,
+      ),
+    ).toBe('https://www.moneyguider.co.kr/free-shop/?idx=52');
+  });
+
+  it('www 유무만 다른 주소도 같은 사이트로 본다', () => {
+    expect(
+      normalizeTargetUrl('https://moneyguider.co.kr/shop/?idx=60', SITE),
+    ).toBe('https://moneyguider.co.kr/shop/?idx=60');
+  });
+
+  it('다른 사이트·비슷한 도메인은 거부한다 (open redirect 방지)', () => {
+    expect(normalizeTargetUrl('https://evil.com/?idx=52', SITE)).toBeNull();
+    expect(
+      normalizeTargetUrl('https://moneyguider.co.kr.evil.com/', SITE),
+    ).toBeNull();
+    expect(
+      normalizeTargetUrl('https://www.moneyguider.co.kr@evil.com/', SITE),
+    ).toBeNull();
+  });
+
+  it('http(s) 가 아니거나 주소 형식이 아니면 거부한다', () => {
+    expect(normalizeTargetUrl('javascript:alert(1)', SITE)).toBeNull();
+    expect(normalizeTargetUrl('/free-shop/?idx=52', SITE)).toBeNull();
+    expect(normalizeTargetUrl('', SITE)).toBeNull();
+  });
+
+  it('이전 클릭 ID 와 해시는 지운다', () => {
+    expect(
+      normalizeTargetUrl(
+        'https://www.moneyguider.co.kr/shop/?idx=52&mg_ref=abc#top',
+        SITE,
+      ),
+    ).toBe('https://www.moneyguider.co.kr/shop/?idx=52');
+  });
+});
+
+describe('withPartnerRef', () => {
+  it('기존 파라미터를 유지한 채 클릭 ID 를 붙인다', () => {
+    expect(
+      withPartnerRef(
+        'https://www.moneyguider.co.kr/shop/?idx=52',
+        'AbCd1234EfGh5678',
+      ),
+    ).toBe(
+      'https://www.moneyguider.co.kr/shop/?idx=52&mg_ref=AbCd1234EfGh5678',
+    );
+  });
+});
+
+describe('isBotUserAgent', () => {
+  it('링크 미리보기·검색봇은 사람으로 세지 않는다', () => {
+    expect(
+      isBotUserAgent('kakaotalk-scrap/1.0; +https://devtalk.kakao.com/'),
+    ).toBe(true);
+    expect(
+      isBotUserAgent(
+        'facebookexternalhit/1.1 (+http://www.facebook.com/externalhit_uatext.php)',
+      ),
+    ).toBe(true);
+    expect(isBotUserAgent('Mozilla/5.0 (compatible; Googlebot/2.1)')).toBe(
+      true,
+    );
+    expect(isBotUserAgent(undefined)).toBe(true);
+  });
+
+  it('카카오톡 인앱 브라우저 등 실제 사용자는 센다', () => {
+    expect(
+      isBotUserAgent(
+        'Mozilla/5.0 (iPhone; CPU iPhone OS 17_0 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148 KAKAOTALK 10.4.5',
+      ),
+    ).toBe(false);
+    expect(
+      isBotUserAgent(
+        'Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/129.0 Safari/537.36',
+      ),
+    ).toBe(false);
+  });
+});
+
+describe('toBase62', () => {
+  it('바이트 수만큼 영숫자 글자를 만든다', () => {
+    const code = toBase62(new Uint8Array([0, 61, 62, 255]));
+    expect(code).toMatch(/^[0-9A-Za-z]{4}$/);
+    expect(code[0]).toBe('0');
+    expect(code[1]).toBe('z');
+  });
+});
diff --git a/backend/src/shared/utils/partner-link.ts b/backend/src/shared/utils/partner-link.ts
new file mode 100644
index 0000000..cc52ff3
--- /dev/null
+++ b/backend/src/shared/utils/partner-link.ts
@@ -0,0 +1,83 @@
+/**
+ * 업체 링크 유틸 (순수 함수) — 이동 주소 검증, 클릭 ID 부착, 봇 판별.
+ *
+ * 업체에 주는 단축 링크(/r/{코드})를 누르면 서버가 클릭마다 고유 ID 를 발급해
+ * 상품 페이지 주소에 `mg_ref` 로 붙여 보낸다. 아임웹 Header Code 스크립트(imweb/partner-ref.html)가
+ * 이 값을 브라우저에 보관했다가, 로그인한 회원이 확인되면 서버에 알려 회원과 클릭을 잇는다.
+ */
+
+/** 상품 페이지 주소에 붙이는 클릭 ID 파라미터 — imweb/partner-ref.html 과 같아야 한다 */
+export const PARTNER_REF_PARAM = 'mg_ref';
+
+/** 업체 링크 코드 — /r/{코드} */
+export const LINK_CODE_LENGTH = 8;
+export const LINK_CODE_PATTERN = /^[0-9A-Za-z]{8}$/;
+
+/** 클릭 ID — 추측할 수 없게 링크 코드보다 길게 둔다 */
+export const CLICK_REF_LENGTH = 16;
+export const CLICK_REF_PATTERN = /^[0-9A-Za-z]{16}$/;
+
+const BASE62 = '0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz';
+
+/** 난수 바이트를 base62 문자열로 바꾼다 (바이트 수 = 글자 수) */
+export function toBase62(bytes: Uint8Array): string {
+  let result = '';
+  for (const byte of bytes) result += BASE62[byte % BASE62.length];
+  return result;
+}
+
+const WWW_PREFIX = 'www.';
+
+/** www 유무만 다른 같은 사이트로 본다 (moneyguider.co.kr ↔ www.moneyguider.co.kr) */
+function bareHost(host: string): string {
+  const lower = host.toLowerCase();
+  return lower.startsWith(WWW_PREFIX) ? lower.slice(WWW_PREFIX.length) : lower;
+}
+
+/**
+ * 이동 주소를 검증하고 정리한다. 우리 사이트 밖이면 null.
+ *
+ * 단축 링크가 아무 주소로나 보낼 수 있으면 우리 도메인을 빌린 피싱 링크가 된다(open redirect).
+ * 그래서 아임웹 사이트(www 유무 무관) 안의 주소만 받는다.
+ * 이전에 붙은 클릭 ID 는 지운다 — 리다이렉트할 때 새로 붙인다.
+ */
+export function normalizeTargetUrl(
+  raw: string,
+  siteUrl: string,
+): string | null {
+  let target: URL;
+  let site: URL;
+  try {
+    target = new URL(raw.trim());
+    site = new URL(siteUrl);
+  } catch {
+    return null;
+  }
+  if (target.protocol !== 'https:' && target.protocol !== 'http:') return null;
+  if (target.username || target.password) return null;
+  if (bareHost(target.host) !== bareHost(site.host)) return null;
+
+  target.searchParams.delete(PARTNER_REF_PARAM);
+  target.hash = '';
+  return target.toString();
+}
+
+/** 이동 주소에 클릭 ID 를 붙인다 */
+export function withPartnerRef(targetUrl: string, clickRef: string): string {
+  const url = new URL(targetUrl);
+  url.searchParams.set(PARTNER_REF_PARAM, clickRef);
+  return url.toString();
+}
+
+/**
+ * 사람이 아닌 요청 — 링크 미리보기(카카오톡·페이스북 등)와 검색봇.
+ * 업체가 카톡방에 링크를 올리면 미리보기용 요청이 먼저 오므로 세지 않는다.
+ * 카카오톡 인앱 브라우저(KAKAOTALK)는 실제 사용자라 걸리지 않게 'kakaotalk-scrap' 만 본다.
+ */
+const BOT_USER_AGENT_PATTERN =
+  /bot|crawl|spider|slurp|facebookexternalhit|kakaotalk-scrap|whatsapp|headlesschrome|curl\/|wget\/|python-requests|go-http-client|axios\//i;
+
+export function isBotUserAgent(userAgent: string | undefined): boolean {
+  if (!userAgent || userAgent.trim() === '') return true;
+  return BOT_USER_AGENT_PATTERN.test(userAgent);
+}
diff --git a/docker-compose.yml b/docker-compose.yml
index 435b0e9..a76ac64 100644
--- a/docker-compose.yml
+++ b/docker-compose.yml
@@ -79,6 +79,7 @@ services:
       # 아임웹 연동 — 비밀값(IMWEB_CLIENT_ID/SECRET)은 env_file(backend/.env.*)로 들어온다
       - IMWEB_SITE_CODE=${IMWEB_SITE_CODE:-}
       - IMWEB_ADMIN_PAGE_URL=${IMWEB_ADMIN_PAGE_URL:-}
+      - IMWEB_SITE_URL=${IMWEB_SITE_URL:-}
       - IMWEB_SYNC_INTERVAL_MINUTES=${IMWEB_SYNC_INTERVAL_MINUTES:-60}
       - IMWEB_PAGE_SIZE=${IMWEB_PAGE_SIZE:-100}
       - REDIS_HOST=redis
diff --git a/flutter/lib/core/api/error_lexicon.g.dart b/flutter/lib/core/api/error_lexicon.g.dart
index 33f8f1e..e81742c 100644
--- a/flutter/lib/core/api/error_lexicon.g.dart
+++ b/flutter/lib/core/api/error_lexicon.g.dart
@@ -16,7 +16,12 @@ const Map<String, String> kErrorCodeMessages = {
   'IMWEB_003': '아임웹 연결 요청이 만료되었거나 올바르지 않습니다. 처음부터 다시 연결해 주세요.',
   'IMWEB_004': '회원 동기화가 이미 진행 중입니다. 잠시 후 다시 확인해 주세요.',
   'IMWEB_005': '아임웹 연동 설정이 완료되지 않았습니다. 관리자에게 문의해 주세요.',
+  'IMWEB_006': '아임웹 권한이 부족합니다. 연동 관리에서 아임웹 연결을 다시 해 주세요.',
   'APPLY_001': '회원 정보를 확인할 수 없어 신청을 기록하지 못했습니다.',
+  'PARTNER_001': '이 업체에는 같은 상품의 링크가 이미 있습니다.',
+  'PARTNER_002': '링크가 발급된 업체는 삭제할 수 없습니다. 실적 기록을 지키기 위해 링크를 중지해 주세요.',
+  'PARTNER_003': '이동 주소는 우리 아임웹 사이트 안의 주소여야 합니다.',
+  'PARTNER_004': '같은 이름의 업체가 이미 있습니다.',
 };
 
 /// 매핑 실패 시 사용하는 폴백 코드
diff --git a/frontend/src/shared/constants/error-codes.generated.ts b/frontend/src/shared/constants/error-codes.generated.ts
index 6a16ba8..4fae529 100644
--- a/frontend/src/shared/constants/error-codes.generated.ts
+++ b/frontend/src/shared/constants/error-codes.generated.ts
@@ -16,7 +16,12 @@ export const ERROR_CODE_MESSAGES = {
   IMWEB_003: '아임웹 연결 요청이 만료되었거나 올바르지 않습니다. 처음부터 다시 연결해 주세요.',
   IMWEB_004: '회원 동기화가 이미 진행 중입니다. 잠시 후 다시 확인해 주세요.',
   IMWEB_005: '아임웹 연동 설정이 완료되지 않았습니다. 관리자에게 문의해 주세요.',
+  IMWEB_006: '아임웹 권한이 부족합니다. 연동 관리에서 아임웹 연결을 다시 해 주세요.',
   APPLY_001: '회원 정보를 확인할 수 없어 신청을 기록하지 못했습니다.',
+  PARTNER_001: '이 업체에는 같은 상품의 링크가 이미 있습니다.',
+  PARTNER_002: '링크가 발급된 업체는 삭제할 수 없습니다. 실적 기록을 지키기 위해 링크를 중지해 주세요.',
+  PARTNER_003: '이동 주소는 우리 아임웹 사이트 안의 주소여야 합니다.',
+  PARTNER_004: '같은 이름의 업체가 이미 있습니다.',
 } as const
 
 export type ErrorCode = keyof typeof ERROR_CODE_MESSAGES